Stop Scrolling Reels And Get Viral in 2024: Guide to Create & Edit An Engaging Instagram Reel
Flora Fountain: Digital Marketing Agency
Digital therapy for brands. Digital agency specialising in website development, strategic social media management & SEO.
Do you know the average attention span of people watching reels is just 3 seconds??
Just kidding... But well, that’s not entirely wrong. I mean, ask yourself, how many reels do you just scroll past and how many do you watch? Quite a handful, right? Now, the reasons can vary. The reel is short, humorous, has a catchy hook, and is unique or even a bit CRINGE (yes, sometimes cringe also goes viral).?
So, how do you land on the side of reels where people watch the whole thing and don’t just scroll? Well, there are some basic things you need to keep in mind and some technical aspects. Don’t worry; this blog will help you out. Let’s REEL IT... Oh, I mean, ROLL it…
Table of contents?
Who Is Watching Your Instagram Reel? Define Your Target Audience
Hmm… so, you’ve got that big data sheet with charts detailing age groups, gender distribution, and demographics. But hold on, that’s not your real TARGET AUDIENCE.
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That’s just the tip of the iceberg. Your Target Persona is the one person who defines your audience entirely. Feeling confused? Take a deep breath.
Let me break it down. A target persona is like creating a whole personality for your audience using the data you already have. Picture the person watching your Instagram reel — what do they eat, what movies do they love, which shows are their go-to? Dive deep into their habits and personality. Discover more in our recent blog .
Wondering how this helps? It shapes your Instagram reel content. For instance, if your car detailing brand’s data shows that your audience is males aged 20 to 35, your Instagram reel content should reflect their interests, searches and language. Check out CarzSpa’s Instagram reel as an example.