Stop the Scroll

Stopping the scroll is the main point of a headline

This has been true for centuries. Attention-grabbing headlines are what sold newspapers from the very beginning. Stopping the Scroll is the digital version of selling physical newspapers.

What are you doing to get people's attention?

I have learned some of the following techniques:

• Ask a question that is polarizing for people
• Say something (on video) that makes them think they missed out. For example, "Yes, you heard me right"
• Ask something that will spark the imagination
• Invite them to give their opinion

Here are a few examples or templates:

• What…You heard me right…
• Can you imagine
• Do you think this is crazy?
• The X best ways to get_____ without____
• _____ vs ______: Which is _______
• Are you still doing_____? You might regret it!

Getting peoples attention in this world of short attention spans is critical for your success with social media. People will just scroll past your posts if there is nothing that grabbs their attention. Try using some of these examples and let me know what is working for you!