Stop Running Ads On Social Media

Why?

Let me explain.?

You see, people get swamped with over 10,000 marketing messages every day. (yes, its a fact)

Now, that's a whole lot.?

Too much, actually.

It's enough to drive one crazy.

So, you can imagine why your prospects always have their guards up.

They're on high alert.

Carefully and brutally scrutinizing every ad they come across.

These days, you deal with a more smarter and sophisticated audience.

They've seen thousands of ads come and go.

They know the pattern now, and can recognize an ad from a mile away.

Hence, any social media post resembling one automatically gets the axe.

Dismissed before they've even had the chance to sell anything.

But hey, you cant blame them you know.

Nobody wakes up in the morning thinking, "what a wonderful day to stumble on an ad and buy something"

Nope, it doesnt work that way.

People don't come on social media hoping to get sold to.

They go there when they want to get entertained, interact or just stay up to date with the news.

Same reason why people read the newspaper or turn on the radio.

Not to get blasted with ads but to be informed.

And they trust the medium to do just that.

But here's something to think about...

What if you could channel that trust into your advertising?

How?

Stay with me here...

What if you could make your ad look like the daily news you see in the newspaper?

Or the regular posts you scroll past everyday on social media? (of course, regular doesn't mean boring)

Then they'll never see the sale coming.

But this isnt just about the element of suprise.

It's about borrowing credibility from an advertising medium by mirroring its conventional formats.

Take the newspaper for example, nobody expects a sales pitch coming from an editorial there.

So, they loosen up and freely read the contents there.

Not just because they're intrigued by a story but because they trust its credibility.

This is why advertorials garnered a lot of sales when they first came out. (and are still doing numbers today)

For those who dont know, advertorials are a blend of editorials (news pieces) and adverts (sales pieces)

They look like an editorial by format but are geared towards selling a product or service in the end.

The story in advertorials were used to keep the readers interested, while priming them to buy a product or service.

The selling in these advertorials were done so subtly, you wouldn't even see the sales pitch coming.

In fact, most people didnt even realize there was a product being sold untill they'd bought one.

Those sneaky bastards.

But hey, they worked.

Again and again.

And this technique could also work for social media ads, you know?

People on social media usually get lost in posts about market trends, controversial ideas, news, gossip, and everything in-between.

So, what if you could camouflage your ads as one of them?

Then they wouldnt be able to tell the difference, right?

Of course different platforms have different styles.

What might work for Linkedin may not work for Instagram.

And what may work for Instagram might not work for Twitter.

And what might work for Faceb - okay, you get the idea.

Each of these platforms have their unique style and audience.

This is why its important you tailor your ads to fit the advertising medium you're working with.

For Instagram, this could mean compelling visuals, and engaging reels.

For Twitter, this could mean tweets and threads that educate your prospects about your products.

For Facebook, this could mean inspiring and relatable stories (case studies) of customers experience with your products or services.

Get these right and your ads wouldnt look like ads anymore.

Instead, they'll pass as regular, harmless content your prospects are used to engaging with.

Creeping right past their ads-detector as trustworthy and routine content.?

Content that doesnt just come off as salesly right off the bat.

But one that gradually entices your audience and sparks meaningful conversations with them.

And, ultimately drive in more leads and sales in good ol' organic fashion.

Make sense?

I hope it does.

Stay ahead of the curve,

Akeem.?