Stop Ruining Your Content with a Sales Pitch

Content marketing is not about selling - that’s the beauty of it - so customers are more open to listening to and engaging with it. It’s about being useful, relatable, and entertaining. The result is that the customer engages, you build trust, and when they are in the market for your widget, well, they think of you first. And that loyalty also extends into who they would recommend - that word of mouth thing I’ve talked about a lot.

So, there are lots of benefits if you don't screw it up by turning it into a big advertisement again. This week's video is for those of you who have been trying to make this argument with your boss or clients.

Content marketing only works when it is approached through a lens of generosity. Don’t put strings on it.

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Truly Social is a web series that you can share with your boss or client when they're not really "getting" social. It's also the name of my company - where we work with clients on helping them develop their own content series.

I've been working on this social stuff for over 18 years and I've been a participant in the social web since 1992. My videos (usually) come out every week ...with ~5 minute "lessons" on what are truly social practices (and what are NOT).