Stop Random Acts of Marketing

By Karen Hayward

1) If you started your mid-market company before the digital age, Stop Random Acts of Marketing will give you all the tools you need to bring your marketing to the 21st Century.

Many mid-market CEOs run successful companies but struggle to grow because they don’t understand modern sales and marketing. This book is a roadmap to help CEOs understand and strategically apply the marketing jargon they’ve heard but don’t know what to do with.

2) Forget everything you know about “sales cycles” - they’re a thing of the past. 

In today’s market, all the power has shifted to the buyer. Gone are the days of your sales person being the first point of contact with a prospect. If you want to keep up, you’ll need to implement a “buyer’s cycle” that focuses more on what the buyer wants and needs versus the steps you’ll take to make a sale.

3) Your shortcomings will help you get more customers.

When you understand your weaknesses - long hold times, something the competition does better, etc. - you can often make simple changes and address the customer’s concerns in your sales pitch.

4) Did you hire an agency to help with your marketing? Here’s how to create a plan to make sure you’re setting your marketing agency up for success.

Agencies make great partners in implementing well-thought-out plans, but unless you have a growth strategy in place they will have a difficult time achieving significant results for you.

5) Too many CEOs don’t understand the difference between sales and marketing.

In Stop Random Acts of Marketing, Karen Hayward walks you through today’s sales funnel, giving you a visual representation of every sales and marketing component. You’ll walk away with a clear understanding of how sales and marketing differ.