Stop putting your goals on the back burner

Your marketing and business goals shouldn’t be put on the back burner any longer. When you’re ready to advance your marketing strategy you’ll see incredible results like hitting all of your business goals and being able to easily accomplish your marketing efforts.?

Whether your business has been around for some time or is just now hitting the ranks of entrepreneurship you need to implement the following steps I’m about to list in this article to reach your business goals.?

Before we dive into these actionable tips I want to remind you of one word: consistency.?

Hitting your business goals one month and then realizing you didn’t quite reach them another month means you need to remain consistent in your marketing, branding, and sales efforts.?

Being consistent isn’t only about scheduling posts and planning your marketing strategy. Sure, those aspects are important but you have to use clear and concise messaging too.?

No matter where or when I see your brand I should know it.?

This is the foundation for business success, and once you hone in on your brand voice, tone, and marketing strategy you’ll be well on your way to accomplishing your business goals.?

Alright now, let’s get to my top tips.

Choose One Offer Each Week

Monday you talk about tax consulting, then Tuesday you’re onto credit, and Wednesday you’re releasing a course about building generational wealth for your children.?

This is the #1 mistake I see business owners making.?

You shouldn’t try to sell too many services at one time because:?

1. You’re confusing your audience
2. You didn’t take the proper time to educate them on one particular offer

While you’re creating this content (or having your team do so) you’ve noticed it’s frustrating and confusing. If you feel that way then how does your audience feel??

Simplify the process and choose ONE service to focus on for the week and then dive into the details about that service starting with the problem it solves for your ideal customer.?

Remember to remain consistent with your brand values by producing top-notch content (think outside the box and pay attention to what your competition doesn’t share)

Break Your Business Goals Down Week By Week (Then Tie Them into Your Marketing Strategy)

After dedicating time to picking one service to sell per week, next it’s time for the numbers. Consider how many courses, or how many of your unique services you need to sell per week to bring your goals to fruition.?

Now, this will be different for every business owner. Depending on the price your offer is you might not need a whole lot of sales to get there, but if you have digital products you’ll most likely need more sales than someone who is selling a $2.5k coaching program.?

Working backward in your company is your best bet to see a clear map of how to accomplish your goals.?

Write these numbers down and come back to this information weekly so that you’re on track with your business goals.?

All of these numbers combined with your business goals need to be included in your broad marketing strategy which helps you see a clear blueprint (of your goals) tied directly to your marketing efforts.?

Understand Your Website Traffic

Website traffic is my favorite analytic, and for good reason. Knowing how much website traffic you need to make sales is the only way to get a clear understanding of your business.?

So, whether you’re using Instagram, YouTube, Email List Building, or LinkedIn - identifying where your web traffic is coming from and how often is crucial.?

If you use Facebook ads then you’re hopefully already familiar with checking in on your website analytics.?

Take the time to review how much website traffic you get from each social site, email clicks, blogging efforts, or advertising and create a table to identify how many sales you get on average per “X” website taps.?

Combine this number with the number of sales you need and start creating content that converts your audience.?

*If this tip was wildly helpful go ahead and click here to work with me to create a marketing strategy tailored for your business.?