Stop Pushing Content & Start Pulling Clients

27 March 2024 | Read Online

Welcome to Creating Content that Sells & Converts. Exclusive content where I showcase my personal systems to entrepreneurs and creators to craft an effective content strategy to get leads and grow their brand ??

Today’s Newsletter:

• Your Content is Useless?
• What's the Solution

Alright - Let’s Get into it

In today's newsletter, I'll uncover the reason as too why your content is useless and what solution to undertake. Stick around till the end?

1.Step One - Your Content is Useless?

This is not me being controversial or being confrontational, but I am going to be, because I want you too succeed on LinkedIn.?

Especially with your content. 90% of the reason your content being useless is down to not having a destination as to where you want to take it.

Remember, LinkedIn is not Instagram - How many likes you're getting has no direct correspondence to making money.

Your content strategy is a bus on it's way to a destination, it's not the bus stop itself - which means it doesn't start and end with posting content.

Take your audience somewhere. Somewhere could be:

- A free online course?

- A free E-book?

- An email list for exclusive content?

Because...I've got over 3,000 followers on LinkedIn and not all my followers see my content, well at least not consistently?

So the content that you do make, should plug the offer that you have.

2.Step two - Create a free offer?

This is essential to build trust and make posting content a seamless Job. People are not trying hear you pitch them all the time with no proof of experience or value beforehand?

Create a simple lead magnet to hook your audience and embed it into your landing page:

Here's my lead magnet ? LinkedInfluencer E-book?

Here's my content-strategy course ? Landing page

? Clearly communicate how you solve X-problem?

? Make it concise and make sure the Links work?

? Offer the free template, course or e-book?

Use platforms like mailchimp, mailerlite, convertkit, beehive for landing pages and Canva for templates?

Adjust what works and what doesn't work, market your product and services religiously and just rinse and repeat what works...

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Get My LinkedIn Content Kit as a Bonus?

This will help save you time, energy and the perfect resources to create content consistently, easily and time-efficiently?

Content Marketing Kit ??

Missed out on last week's edition of content that sells, find it below:

Find the full article here ??Impressions or Engagements

This will skyrocket your content marketing ??

Cheers,

Aphiwe?

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Whenever you're ready, there are 2 ways I can help you:

1. Coaching Session w/ Aphiwe : If you’re looking for the most efficient way to take your content marketing on LinkedIn or Agency to the next level - 1:1 coaching is the way to go. Book a time that works for you and let’s take your business to the next level.

2. Content Marketing Services w/Aphiwe ?I'll write your content, manage your engagements and set up leads too?scale your online business allowing you to spend more time on the things that matter

Thank you,

Aphiwe Khumalo?