?? STOP playing your hunches! ??♀? ??12 Surveys to help both GTM & product

Hey folks,?

Before I lose you for Yaakov's apt observations - we are?LIVE on Product Hunt with our in-app surveys!??? As usual, can you?show me some love there???? Thank you, thank you!?

Now, speaking of surveys... Despite all the talk about?continuous discovery?and?being user-centric, the reality for most companies is still?like this:??

?

And as a result,?their product experience is?like this:

Especially for us, marketers, people who don't talk to the users every day, staying close to their needs is one hell of a task. Even more so when the teams that are working close to the prospects (Sales) and customers (CS, Product, Support) don't communicate with us on a regular basis.?

This is obviously a big problem - if your product is building features for someone other than the one marketing is attracting through their campaigns...yikes???. Misalignment between your Product and Marketing teams can cost you millions...

So in our?recent post, we listed 12 useful surveys?that can benefit *both* your Product *and* Marketing teams!?

Go grab?them for 14 days for free:?

Watch my video summary

User persona survey

My all-time-favourite: it?helps identify the needs, pain points, and behaviors of target users. You can send?to new sign-ups as part of your welcome flow (and frankly: you should. How many times have I been?nagging you to ask about the users' JTBD in your?welcome screen????) Just do it. It will help you?with pretty much everything: from creating user-centric products, tailoring marketing campaigns, to personalizing the product experience.

Market research survey

I have seen this multiple times: PMs (or founders) spending 2+ years on building a feature/product that then nobody wants. Market Research?surveys can help you avoid that by helping to assess demand, understand the target audience, optimize pricing, and identify market trends. I personally think the best test of how much your users need something?is asking them to pay for it?(yes, upfront - pre-orders are a thing!)??- you can ask for that in-app through your survey.?

Brand awareness survey

If you drive the majority of your revenue through inbound,?attribution is one hell of a task. You're?probably dying to know where (which blogs, pages, webinars) your biggest, fattest, juiciest accounts are coming from -??so why not ask them directly in-app????

Competitor research survey

And of course - you want to know which other tools your customers have been considering, and which?value prop made them go for you instead?(so you can push that more in competitor campaigns ??). Again - you can easily obtain that information in an in-app survey. ? You may want to?incentivize your users to actually take part?- by offering them extra credits for free or an Amazon voucher (I'm not a fan of discounting your own product as you know.)?

Product research survey?& ?Feature research survey

With these, you can easily gauge?the overall user sentiment towards your product or check how valuable they've found a specific new feature you've launched:?

Product-market fit (PMF) survey

This one essentially asks your users how much they'd miss you if you were to disappear overnight:?

Net Promoter Score survey (NPS)

The controversial although widely used survey measuring your users' sentiment on?a scale from 100 to 100:?

Customer satisfaction survey (CSAT)

CSAT surveys measure customer satisfaction at a granular level and are triggered after specific engagements (yes, you can use Userpilot to trigger surveys in real time after a specific event - it's called event-based triggering ??). They reveal friction areas in the user experience that need to be improved.

Customer effort score (CES) survey

This type of survey measures the perceived effort a customer exerts to complete an action. Like CSAT surveys, they help identify friction points in the user experience.

Content evaluation survey

Of course, you may want to ask if e.g. your help docs or knowledge base articles are doing the trick in resolving your customers' problems.?

Exit surveys

Last but not least (all puns intended ??) - you should always ask your leaving customers why they are dropping out of your product - whether it's paying customers or "just" free trial users (I'd argue this knowledge is even more valuable for both your GTM motion and your product!)?

And of course - you can build all of those surveys in minutes in?Userpilot?without coding -?try?them for free for 14 days?- enough to collect some valuable data???

See you all next week!

P.S. Shameless plug -?our CEO is giving a terrific presentation at Airfocus's webinar?on continuous onboarding next week: don't miss it!