Stop people pleasing. Your experience shouldn’t be for everyone
Rick Denton
Conversation Catalyst | Amplify your event's impact | Live podcasting for results | CX Passport Live | Excite attendees | Reward high-value customers | Convert potential customers | ?????CX Passport Host??
(Originally published in this week's CX Passport newsletter. Don't wait for LinkedIn. Get early access right into your inbox? Sign up at https://cxpassport.kit.com/signup)
Too many businesses chase more customers instead of the right customers. They cast the widest net possible, hoping to appeal to everyone and end up connecting with no one.
Tucker Wakabayashi puts it simply:
“Figure out who you are as a company, so that then your target customers and the customers that you want feel at home with you, instead of trying to please everybody.”
In this week’s CX Passport , Tucker explains why real customer loyalty doesn’t come from being everything to everyone—but from being the right fit for the right people.
Y’all…this wisdom comes from someone brand new to the field. He’s actually seeking his first CX role after university.
If Tucker, as new as he is, can get this concept right, why are so many brands trying to be everything to everybody?
So yeah…good CX actually is NOT about people pleasing. It’s about knowing who you are as a brand, and delivering on that promise.
Your Turn…
What brands do you know do a really good job of knowing who they are and not being anything else?
Put those tray tables up and buckle those seat belts. Let’s go!
-Rick
Managing Director (Information Technology Consultant) & at TIM Technology Services Ltd and an Author.
1 天前Thanks for sharing - Stop people pleasing. Your experience shouldn't be for everyone.
Award-winning CX leader driving revenue, renewals & adoption. Cisco CX founding member. AI, digital & partner expert. Frequent speaker to CX and SaaS audiences. Board member, Univ. San Francisco Strategic AI program
1 周It's a solid observation. Ideally companies create products and services that solve specific needs for specific types of customers. That knowledge should inform everything from product/service development to marketing to sales to adoption/support/renewal. The more aligned companies are to this approach the simpler and more cost effective it will be for them to operate and add value across the customer lifecycle
Consulting and V.o.C. research in b2b markets leading to insight and actionable strategies and tactics. Providing marketing research for b2b. This makes market research actionable and enables better business decisions
1 周And use the golden rule he who has the gold rules