STOP Optimizing Your Facebook Campaigns

Well, we will come to the point, where I am going to tell you to stop facebook campaign optimization. But first, let me tell you what are the popular Facebook optimization hacks.

• Set up a custom ad schedule - Means, you don't have to run Facebook ads 24x7. Find out, at what time, your customers are online and on Facebook. go through your analytics dashboard, get a clear picture. AND OPTIMIZE.

• Optimize your ad placement & platform - Get the placement report form breakdown and measure with placement is generating more revenue. Then you decide, where to run your ads. It can be facebook newsfeed, right-hand column ads, Instagram ads, messenger ads, or audience network ads.

• Optimize for Devices - Again, from device breakdown, you can measure your performance data. Understand which device platform is generating better ROI and optimize accordingly.
• A/B test your ad ideas - Try 10 different ad variations, measure the results and later use the best performing one.

• Set up many different Custom Audiences - Set up the Facebook pixel and create useful/meaningful custom audiences for your campaigns. Or target people who are on your email lists.

• Create Lookalike Audiences - who are similar to your existing clients.

• Set up a sales funnel and create a different campaign and messaging - create a different campaign and messaging for prospects, clients, retargeting audiences, etc.

• Monitor your ad frequency - Keep a close eye, when you see your ad frequency is more than 4 in last 7 days, you should change the ads! Fight the ad fatigue.

• Select the right bidding option -  Optimize for Link Clicks or Landing Page View at the beginning of your campaign, then switch to Conversions.

Here's the problem :

There is absolutely no problem with these optimization tips, but these are all appropriate if you are running BIG CAMPAIGNS.

Here's the catch, if you’re running a low-budget Facebook ad campaign, you need to save more money and optimize more. And enters overoptimization!

If you apply 10 different Facebook ad hacks to a campaign with a Rs.70000 budget for a month,you’re probably going to damage your campaign’s delivery and results.you are eventually going to limit your ad delivery to a way-too-small audience or you may rule out potentially good ad placements.

You should test running a campaign without using any optimization hacks.

Just do few things-

1. Figure out your product’s unique selling proposition (USP)
2. Create 2-3 (not 10) high-quality Ads
3. Before you go to the Facebook Ads Manager to set up your campaign, figure out what your campaign’s goals are.

Conclusion?

To sum this all up, here’s the verdict:

Facebook ad optimization hacks can be of huge help when applied to correct use cases.

We just need to use them responsibly, not piling them up on a single campaign but using them wisely or DON'T!!