Stop Networking. Start Connecting.
Erik Clausen
Strategic Communications Leader | Precision Medicine + Life Science | Ally
This week I attended the BIO 2024 conference, during which I must have had at least 50 conversations with friends old and new over two days. On the second day, I estimated that I talked for consecutive 12 hours. If you know me, then you also know I like to talk.
Reflecting on the many interactions and the countless conferences and events I've attended or hosted, I began thinking about how we relate to each other within these artificial habitats designed to foster genuine partnering and collaboration.
If you're expecting this to be another business self-help article about "tips and tricks" for selling or growing your business through the "power of networking", I'll save you some time. You won't find that in this piece.
There are scores of "speed networking" events and platforms out there that will allow two people to rapidly determine if they might do business or exchange services or commerce in some way. I find these tediously synthetic, even while I understand their utility for people and businesses that struggle to connect with their audiences.
What's on my mind is how we approach people in these massive professional environments.
Do we only allow ourselves to engage when we might find commercial benefit from it? Or do we allow ourselves to show up with curiosity and an open mind that transcends financial transactions?
If we allow ourselves to learn about and from people in and around the ecosystems in which we work and operate, we come away with new ideas, and ways to innovate, challenge our norms and traditions, and grow personally and professionally.
领英推荐
During my career, I've met so many people who have profoundly and positively influenced me and my journey without ever doing business with me. Very few were planned business meetings.
A passing conversation at a tradeshow booth far away from the main hall. A seemingly random chat while waiting for a drink at the bar. Idle chatter with the person seated next to you at a talk. Three real examples (among many) that sparked lifelong friendships with remarkably talented people who inspire me daily.
I try to stay in touch, exchange ideas, information, and perspectives, and support them in their challenges and successes. I've learned from them about how parts of the industry and world work beyond my narrow experience and focus. They have propelled me in my career, but more importantly in my life.
And, each was only possible because I took the time to get to know them without business on my mind.
So, by all means, go and "network" but go with an open heart and mind. Be curious about the journey people have taken to arrive at that place and the point in time where you encounter them.
They might just surprise you with the same level of curiosity about the path you've taken.
Global Chief Executive Officer
5 个月Well put Erik, I think of it as building relationships rather than networking.
Manufacturing Scientist at Argonaut Manufacturing Services Inc.
5 个月Article: A passing conversation at a tradeshow booth far away from the main hall. A seemingly random chat while waiting for a drink at the bar. Idle chatter with the person seated next to you at a talk. Three real examples (among many) that sparked lifelong friendships with remarkably talented people who inspire me daily.
T2B Communicator Community Founder. PRSA-SF President. ASGCT Comms Committee Chair. Fierce Pharma PR Rising Stars Advisor.
5 个月I fully appreciate in the best way possible that curiosity brought you to Ticket to Biotech’s BIO meetup, Erik!
USA Logistics for Biotech
5 个月I think your question (commercial intent versus curiosity intent) is a sort of tautology. No one goes to BIO for recreational purposes. If you're curious, then your curiosity is driven by some kind of commercial end game. You suspend the drive for a short term result because you believe that by being patient (i.e. curious) you can achieve some kind of greater result in the long term. The axis of interest is therefore "should I focus on short term outcomes or long term outcomes" and the answer to that is going to depend on the underlying factors of your business/job. New ideas, new ways to innovate, challenge the status quo, grow professionally... the goal of all those things is profit.
Chemical Biologist | Scientific Communicator | Science Advocate | Analyst
5 个月I dig it! Go out there and be your honest excited self. If you approach meeting new people with less “plans” and more excitement, you’re connecting will be way more effective.