STOP MARKETING NOW! (Achieve 3x Better Results with Research)
SPOILER ALERT: This article is targeted to the MSP and IT industry, but the basic principles are helpful for EVERY INDUSTRY.
Are your marketing efforts falling flat? If you’re an MSP or IT company scratching your head over lacklustre results, it’s time for a radical change. At LeftLeads, we’re not just telling you to rethink your strategy; we’re living proof that a research-first approach transforms marketing and delivers real ROI. In fact, our clients see a minimum of 3x improvement in their marketing effectiveness through our research-driven methods.
Why Traditional Marketing Efforts Fall Short
Most MSPs and IT companies pour time and money into SEO, paid ads, and content creation. But without a solid foundation, these efforts are like building a house on sand. The problem? A lack of differentiation and understanding of what truly matters to your customers.
Too many providers offer the same services, expecting to outshine competitors with minimal effort. If you can’t clearly show prospects why you’re the better choice with unique offerings, you’ll never stand out in a crowded market - and that’s a fact.
What Do We Know?
This is a valid question. There are a tonne of marketing companies and marketing experts out there that are all claiming to know the secrets to success, and if you just increase your spend a bit more with them, they will see you dancing on your way to the bank with all the ROI you're experiencing. So, why should you listen to us?
Simple. We've been in your shoes. We've faced the same challenges, had to deal with the same market shifts, and learned the hard way what works and what doesn’t. Our approach is grounded in real-world experience. We don’t just talk the talk – we’ve walked the walk. We know the frustration of wasted budgets and the thrill of strategies that hit the mark. Our advice isn’t based on theories; it’s based on the practical knowledge we've gained from living and breathing this industry every day, and here comes the proof…
If you're familiar with LeftLeads (hopefully, you are, but if not, check us out!), you’ll know we have strong SEO and online reputation management roots. We began our journey in 2017 to generate leads online through inbound marketing. Since then, we've become a powerhouse in SEO and content marketing for IT companies worldwide.
From experience, we know you can invest endless hours in making your site look prettier, focusing on keywords, SEO, research, and other marketing activities, but it will still be a shocking waste of time and resources if you have failed to nail the fundamentals.
Here’s the thing: As one of the co-founders of LeftLeads, my background is in value proposition design and B2B digital marketing, specifically for the IT channel. This expertise was vital when we set up our SEO arm and developed strategies using the Strategyzer Value Proposition Canvas - the key to us improving lead generation by 11x in many cases.
And we didn’t stop there. Twelve months ago, we merged our consulting and marketing agency functions, which were previously operated separately. Why? Because combining our expertise allowed us to develop our Strategic Marketing Blueprint - a move that has revolutionised the way we approach client projects - and, boy, has it paid off because our clients have seen at least a 3x improvement in their marketing results due to our combined expertise and research-focused methods.
The Card Up Our Sleeve? Market Research
It may sound like an obvious answer, but what sets us apart is the market research that is part of our blueprint. We’ve interviewed over 30 CEOs and 25 CFOs in the past year alone, uncovering a critical insight: many MSP owners misunderstand their customers' needs. So, while they are out here focusing on IT support, for example, their customers are actually wanting data security, scalability, and compliance.
The Power of a Research-First Approach
Real Results
Despite what you may think, this isn’t a case of yet another marketer (or marketing agency) talking about how their processes are definitely going to get you the ROI you’ve been looking for. The difference is that we can back up everything we are saying because it delivers tangible results. By combining market research with our Strategic Marketing Blueprint, we’ve helped clients achieve up to 11x improvement in lead generation.
Our approach isn't about empty promises; it's about proven outcomes. We've seen businesses transform their marketing effectiveness, driving higher engagement and significantly better ROI. When you base your strategy on solid research and a deep understanding of your customers, you get results that speak for themselves.
So, How Can You Improve Your Marketing 3x?
To see a minimum of 3x improvement in your marketing activities, you must start with a solid value proposition and a deep understanding of your customers. This means grabbing a magnifying glass and getting up close and personal with what makes your customers tick – their pain points, desires, and the challenges they face daily. It's time to stop wasting resources on ineffective campaigns and start asking the right questions.
Ask yourself:
By answering these questions, you can guarantee that your targeted campaigns hit the mark and deliver real value, ensuring every marketing dollar is well spent. Let's stop the guesswork and start making waves.