Stop Marketing!
Holly and Chad Ockstadt
Helping Transformational Coaches Cut thru Frustration of "Putting it together" Online
Stop marketing...
We are done marketing our coaching...
And we recommend you stop too..
Instead of marketing, we will be impact marketing...
This is where Instead of pushing our program...
Telling people they need something...
We will make an impact with potential clients..
Impact marketing has 3 phases..
1.Where you enlighten your potential clients what their real problems are...
Example..
They believe they have anxiety and stress..
What you know is that it could be underlying fear, trauma or something causing the stress..
Help them realize what it could really be you are putting them on a pathway to solve this problem...
2. Your potential clients have living beliefs that are keeping them from taking action on getting help...
Phase 2 is all about overcoming those objections and building rapport so they connect and trust you.
Because if they trust you they will hire you to relieve their problems ..
3. Your potential client is a procrastinator they will put things off they know they need because it's uncomfortable..
They are scared and they want things to be easy..
So you have to make what you do as sexy as possible...
So they will jump in and take action...
If you want to stop marketing and you want guidance and support implementing Impact marketing..
Drop a gif or reach out...