Stop Manipulating, Start Influencing

The world is dominated by salespeople.

Manipulative salespeople convince prospects to buy unneeded products.

Pushy sales lines and unethical closes are the norm.

Dave Lakhani says, “Manipulating is doing something for your benefit.” 

A servant mindset is the remedy to this.

Serving our customers means creating an environment for buying.

3 ways to do this:

1) Keep promises

2) Set realistic exceptions 

3) Admit your product may not be the best fit

Serving is delivering outstanding value in which both you and the customer benefit!

S. Ray Martin