Stop Learning About Content and Start Creating It
Isha Chitnis
Senior Editor covering tech and startups and producing video at LinkedIn India ????
Today, everyone wants to create content. Most of us are already content creators without even knowing it.
"Everyone is a media company", says Gary Vee.
There are online courses for content creation splattered across the internet- How to Grow on Instagram, How to Crush it on Tiktok, How to Build a Brand on LinkedIn.
No doubt, they must be good. They must have a lot of important insights and information which you can use.
The truth? Taking notes can only get you so far. You have to actually PRODUCE to learn.
No matter how much you study content creation and take notes on Instagram strategies, it's only when you create and publish the content you have been visualising and planning that you will figure out what works.
When you execute and act on the knowledge you have gained, you will:
?? Get immediate feedback.
Be it your writing, video editing or audio quality, the audience reaction will tell you what you could do better. Sometimes, you'll spot this yourself. Getting good at content is a quantity game. The more you create, the better you create.
?? Gain insight about your audience.
Creating in public gives you a clearer picture of what questions people are asking, what information they are hungry for, what creative work resonates with them. If your aim is to build an audience, this is the golden key.
?? Boost your creativity.
The more you create, the more ideas you get on how you can experiment and create your own style and format of content. Actually producing content sparks your creativity like learning about content never can.
If you want to get good at content creation, you need to start creating. There's no way around it. How to start? Publish something, anything today.
What do you think of this? Do you agree that execution trumps rumination?