Stop the information overload for investors

Effective communication is the backbone of trust. Without communication, it is difficult for any relationship to thrive, no matter the circumstances. The same goes for public companies looking to retain a stable, balanced shareholder base and foster a positive reputation within the markets.

With so much information flying around from market news to online sources and social media, it is no wonder investors are overloaded with information and often conflicting opinions about a company’s strategy, behaviour and outlook.

There is an opportunity here to take control of this situation. To engage the markets at key times, while remaining totally in control of content. Clearly informing the markets of long-term strategies and reinforcing this with short term updates at relevant times. Less is not more, in terms of releasing information, but quality remains supreme over quantity. If you can ensure that the people that matter to your firm, remain informed with accurate information, you will reduce volatility and build a loyal and stable shareholder base that become fans of your brand.

The key to control lies in your choice of channels to be present on. One could argue the time has come to consider the unnecessity of being visible on every single channel possible and instead to consolidate your efforts to just a few appropriate channels that can be carefully monitored, controlled and updated by your team. Each channel or platform forms its own culture or environment, as noted by John Culkin “we shape our tools, then our tools shape us” and it would pay dividends to consider this as you make your choice.

While you ponder this food for thought, I would ask you to consider this. SharesInside has created an environment like no other. A place for investors to go to easily access information coming directly from issuers. No 3rd parties, no screening or alteration of information. All investor websites are gathered and standardised into a single format available free of charge through a device in the pocket of millions of investors worldwide. Designed in a way to protect your brand from public comments and scrutiny, giving you total control while offering ultimate convenience to your shareholders.

Give us a call to discuss taking control of your reputation while proactively engaging investors through media rich content optimised for smartphones.