"Stop Hitting Yourself" - Choosing the Right Vendor
Simon Elisha
Chief Technologist | Australia, New Zealand & Oceania. Director of Chief Technologists | APJ WWPS at Amazon Web Services (AWS)
Over my career I have been on the "buying" and "selling" side of things - and my goodness have I "seen some things" and "have some scars". So I wanted to break things down quickly and simply to try to help folks make better decisions.
When it comes to selecting vendors for your organization, the process involves much more than just evaluating the product or service they offer. The vendor you choose can have long-term implications that extend far beyond the initial purchase.
People - It is always People.
The way a vendor interacts with and treats its customers matters. Do they prioritize building strong relationships and providing excellent support, or are they solely focused on making a sale? The quality of communication and responsiveness you receive can make or break your partnership. Do you get the "A-team" during the sales cycle, and then "radio silence" from then on?
The Vendor's Culture == Your Experience
Every organization has its own unique culture, and the vendor's culture will inevitably influence your experience as a customer. Do their values align with your organization's? Are they known for being customer-centric or more focused on their bottom line? Understanding the vendor's culture can help you anticipate the type of experience you can expect. It is not about a "right" or "wrong" culture - it is about compatibility.
People Buy from People
At the enterprise level, it isn't just about the product or service – it's about the people you'll be working with. The quality of the individuals you interact with, from sales representatives to support teams, can make a significant difference. Do they tell you when something sucks? If someone always tells you their BO is perfumed - you have to question everything they tell you.
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Don't Expect Change in Nature
One of my absolute favourite fables is of the frog and the scorpion[https://en.wikipedia.org/wiki/The_Scorpion_and_the_Frog]. It teaches us that it's unwise to expect a fundamental change in someone's nature. Similarly, if a vendor is known for aggressive auditing and licensing practices, it's unlikely that this behaviour will change. It's essential to thoroughly research a vendor's reputation in this regard before committing to a long-term partnership.
The Deals You Sign Today Affect Your (and Other's) Future
The contracts and agreements you sign with a vendor today can have far-reaching implications for your organization in the future. Especially "enterprise agreements" that lock you in to certain licensing models, technology choices and the like. Once these are signed, they typically last for 3 to 5 to 15 years (depending on "re-ups"). If you can tell what your needs will be in 5 years time - I have a bridge you might like to buy!
Bonus Tip: Timing is Everything
Every year I see the same thing - customers have goals to "get our RFP out" prior to the end of the year. Then they go on holiday and look forward to returning in the new year to review the responses. Great plan right? You realise vendors are made of people too right? And they go on holidays too right? If you want to receive high-quality responses to your Request for Proposal (RFP), avoid issuing it during holiday seasons or other periods when key people may be unavailable or distracted. Timing your RFP strategically can help ensure that vendors have the bandwidth and resources to provide thoughtful and comprehensive responses. TL;DR Steer clear of Christmas, New Year, Easter, School Holidays, long weekends etc.
So choose right or choose wrong - just remember, if you keep making choices you come to regret - you should "Stop hitting yourself".
Senior Solutions Partner - Demystifying the IT world, one project at a time.
1 个月love the RFP comment....have been burnt by that so many times
Presales Thought-Leader, Trainer and Coach
1 个月Simon Elisha - I love this article. Having been fortunate working in the field supporting customers in finding value from vendor's offerings - I 100% agree with your statements here. I realise that your blog is possible one of the first of a series - but the next step really is to consider that those "PEOPLE" who enable other "PEOPLE" need to do that efficiently, professional and guided by its intentions they can sense from their customer on the other side. That skills is not something what "PEOPLE" learn easily but in a wonderful way can built careers around it - I believe "Presales is the best job in the world!" ?? Here are some of my thoughts why: https://theumdenken.com/articles/presales-people-roles
Solution Architect | National Security & Intelligence
1 个月I couldn't agree more with your commentary on timing, it really is everything. To see companies drop significant RFQ's prior to the silly season, is just that, silly. With reduced response periods even though it won't be read, it is fundamentally poor short and long term decision making.
Solving complicated problems with simple solutions. Cloud Networks, Security and Automation for organization's big and small | Amateur Fisherman and Professional Grandad.
1 个月yes, and the culture shift at AWS when there was an RTO order from Andy, spoke volumes about the trust that the org has of its people. if thats how it trusts its staff, what do they think about their customers?