Stop Hiding: How to Grow Your Brand on LinkedIn in 2025

I’ll be honest—sometimes I feel like I have nothing to say on LinkedIn. I’d scroll through posts, thinking, “How do these people have it all figured out?”

But after coaching 100s of experts, I’ve learned one thing: nobody has it all figured out.

The difference between those who succeed online and those who don’t? It’s showing up.

You’ve got to put yourself out there—now’s not the time to play it safe. Being demure, passive should be banned!

Why Showing Up Matters

When you show up, you’re not just creating content—you’re building influence and making an impact. Building a personal brand is a powerful way to grow your business... attracting leads, and opening new career opportunities.

Action creates momentum. It doesn’t need to be perfect—just consistent.

Every post, every comment, every interaction adds up. The more you show up, the more people notice you—and that’s when your brand and business start to take off.

Lately, one of my fav ways to show up is by commenting and asking thoughtful questions.

I also reach out in DMs just to check in and see how people are doing. It’s how I’ve built a global community that I can tap into anytime.

Your Voice Matters: Stop Hiding Your Expertise

You're invisible if you're not active online.

That's why it's important to share your thoughts, insights, and even mistakes (disguise it as lessons) - this builds trust and real connection. It's time to stop being an invisible expert.

Holding back your knowledge isn’t just unhelpful—it’s selfish. Your unique perspective and real-world experience can make a real difference. In a world increasingly dominated by AI, your depth of experience is your advantage.

The truth is, inaction leads to invisibility. If you don’t speak up and share your expertise, someone else will—and they’ll seize the opportunities meant for you. It’s time to step out of the shadows and share your truth. Visibility creates authority. No one listens to invisible experts. But for those seeking a solution (that you can easily provide), they’ll end up turning to your competitors.

Silencing Self-Doubt with Action

That little voice that says, “You’re not enough” or “No one’s going to care” can be paralysing. But here’s the thing: the best way to quiet it is to take action.

Every post, every comment, and every connection builds your confidence. Over time, you’ll realise that the right people are paying attention.

Leaving doubt unchecked means trying to face the journey alone—and you don’t have to.

That’s where coaching comes in. A coach acts as a guide to help you take action consistently, offering feedback and reassurance along the way. When you’re putting yourself in the spotlight, it’s normal to feel uncertain, but coaching keeps you moving forward, even when the self-doubt kicks in. You don’t need to be braggy, but staying passive or demure won’t help either.

Just like a gym trainer helps you stay on track with your fitness goals, a marketing coach helps you focus on the right steps to build your LinkedIn and marketing presence—so you can show up authentically and effectively.?

Maximise LinkedIn’s Untapped Potential in 2025

2025 is just around the corner, and after 7 years of being active on LinkedIn, I can confidently say it’s still an underrated platform. With a billion+ users, LinkedIn is a gold mine for becoming a visible expert.

Being online means you can scale your knowledge online.

There’s still time to use this platform to your advantage—so why wait?

Are You Ready to Take Action?

If you’re ready to silence the doubt, grow your brand, and start showing up consistently on LinkedIn, it’s time to take the first step. You don’t have to go it alone—coaching can help you accelerate the process, stay accountable, and make sure you’re focusing on the right actions that lead to growth.

Let’s make 2025 the year your brand takes off on LinkedIn—starting today!

Work 1on1 with me - connect - I'm String Nguyen or check out stringstory.co

Want to kickstart your branding, The Trusted Voice (TTV) membership starts on the 5th Nov, which is a great way to pace yourself online. thetrustedvoice.co