Stop gambling with your ad spend. Instead, use high intent search data to maximize results.

Imagine having the power to see contact information for everyone who visits your website - full name, phone number, address, email addresses and more - plus, getting a daily list of potential customers who are actively searching for the thing you do / sell.

It's more accessible to smaller businesses than ever before, and it will stop you from gambling away your ad spend on strategies that "wing it".

Instead of guessing who’s visiting your site, or how many people in your area are searching for your service offering, you can have direct insights into the exact humans who are visiting your site, allowing for more targeted outreach and personalized marketing strategies.

Where does the data come from?

Our data is tracking around 45-50 billion URLs every single week ... last week it hit 45 billion, this week is likely 50-60 billion. These URLs come from a bid stream log of actual bids that advertisers are placing on specific websites. It's basically piggy backing off the billions in ad spend from other advertisers, then an AI model builds audiences from this.

We can obtain B2B2C lists and install a website pixel that finds customer data just from site visitors (no opt in required) and keyword searches.

This changes everything.

How can having this data help you?

• Stop wasting ad spend: BILLIONS are wasted in ad spend every single year. Roughly $16 billion to be exact. How do we know? The average conversion rate for a website is around 2.58%. The average advertising spend for ecommerce alone is $17 billion. This means that roughly $16 billion is being spent every year on traffic that has not converted. What’s worse is these visitors are anonymous. Sure, they can be re-targeted by Facebook/Google ads but no one knows the actual identities of these wasted visitors. That is the problem we will solve through ‘Identity Resolution'.
• Using ‘Identity Resolution Re-activation Sequences’ to re-convert anonymous visitors back into leads and sales. Example: Bob was on a fishing site. He left the site and we have his identity, including his email address - do we just call him and ask him to come back? No. That will creep Bob out. Instead we create a re-activation sequence to bring Bob back.
• Match Rate Optimization? (MRO): Facebook (and Google’s) match rate is not great. It’s why people struggle within online ads. Match rate is the rate at which FB / Google / etc. are able to match custom audiences with real profiles. Low match rate is often the reason for re-targeting not working, or "Lookalike" audiences on Facebook flopping. Our data basically does this for you, which helps lower ad costs.
• Blue Ocean Retargeting: there are millions of online marketers running paid ads and EVERY SINGLE ONE OF THEM is using the same type of targeting. It’s extremely saturated and costs are going up. How can you have targeting that no one else has access to? We have access to an ‘identity graph’. In the same way we use this for our re-targeting, we use this for our targeting. By finding out what types of audiences the client is getting the most sales from, we can rebuild this and create a custom targeting solution that will instantly drop costs.
• Reaching the Unreachable: SaaS technology companies spend millions of dollars to reach certain people. The problem is they are extremely hard to find, they often aren't on Facebook, won't respond on LinkedIn, will likely not open a cold email. Using what we call a B2B2C identity graph, we can identify key decision makers of any company THEN reverse engineer exactly how to reach them via paid advertising or reaching out directly.
• Lead Generation (Test, Validate, Scale): there are hundreds of industries that are overpaying for mediocre leads. They are over running Facebook ads, over paying third party vendors and over businesses / agencies who do not deliver. We test, validate and scale your ads with all data assets we have available. Great creative, with great data = $$$.
• Organic Search: everyone wants organic rankings through SEO - it’s considered the holy grail of traffic, as it’s free and long lasting. The problem is everyone is going after the same "high volume keywords" that look good on paper; however the actual intent behind the terms attracts either unqualified leads or leads that are just shopping around. We can develop content around hyper-specific terms like “best HVAC cleaning service belton texas with reviews” to more quickly boost visibility for highly targeted searches.

Future Trends and Opportunities

The future of visitor tracking and contact identification is brimming with possibilities. Advancements in AI and machine learning are set to enhance the accuracy and efficiency of these technologies. As AI algorithms become more sophisticated, businesses can expect even deeper insights into visitor behaviors and preferences.

Ready to take the next step? Sign up for a demo of our recommended tools and start transforming your website traffic into valuable connections today - email me at [email protected]. Share your thoughts in the comments below and join the conversation with fellow readers.