Stop Focusing on Revenue!

Stop Focusing on Revenue!

?Leaders,??

My team and I are consistently working with business owners and CEOs who regularly talk about their goals for Revenue. Of course, these goals drive every aspect of their business, providing focus, but is this where your focus should be???

If you’re too focused on Revenue alone as your Most Important Number, you’re not considering the cost to get you there.?

Let’s talk about profit.?

Profit is more than just a number about success. It also is an indicator of efficiency, growth, opportunity.? A business without profit is just an expensive hobby.

What’s your Most Important Number? If it’s been revenue, it’s time to consider pivoting before 2023 begins.??

Take a few minutes to assess if you’re focusing on the most suitable MIN for your company here. Then, let me know what your MIN will be for 2023 and beyond!??

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