Stop Feeling Undervalued! Build a Personal Brand That Commands Respect

You’ve got ideas, dreams, and a whole lot of potential – but how do you make sure you’re valued and respected? The answer might just lie in the power of a personal brand.

Building a personal brand isn't about putting on a show or becoming someone you're not. It's the opposite, actually.?

It’s about digging deep, finding out what makes you uniquely you, and sharing that with the world in the most authentic way possible. It’s time to change the game. It’s time to stop feeling undervalued and start building a personal brand that not only stands out but stands for something meaningful.

Being Real Helps You Build A Respectable Personal Brand

Have you ever noticed how we gravitate towards people who are just... real? The ones who aren't trying to be anything they're not? Well, your brand should be like that. Think of a brand like Patagonia. They're all about environmental conservation and they live it, from the products they create to the initiatives they support. That's their truth, and it goes very well with their audience.

“You have to understand your own personal DNA. Don’t do things because I do them or Steve Jobs or Mark Cuban tried it. You need to know your personal brand and stay true to it.” – Gary Vaynerchuk

So, what's your truth? Dig deep and let that voice be your brand. You might be surprised how much people respect and respond to authenticity.

How To Handle Feelings While Growing Your Brand

Emotions are tricky, aren't they? But they're also what connects us. In building a brand, understanding and managing emotions—both yours and your audience's–is very crucial.

Harvard Business Review 2022 reported that emotionally engaged customers are likely to spend up to twice as much with brands they feel a strong connection to?

Recall that customer service story from Zappos. A customer returned a pair of shoes due to late delivery, and not only did they refund the cost, but they also sent flowers to apologize. They turned a potentially negative experience into a heartwarming one, showing deep understanding and care for their customer's feelings.

Remember, it's not about pleasing everyone but connecting authentically with those who share your values. That's how you build a brand that stands the test of time.

Use Arguments to Make Your Brand Stronger

Disagreements aren't necessarily bad. In fact, they can be quite beneficial for your brand if handled correctly. They're opportunities to stand up for what you believe in and show your audience what makes your brand unique.?

With that said, do not be shy about taking a stand on various social issues, which may lead to public disagreements. Yet, learn how to handle these situations with grace, focusing on what you believe in without alienating those who might disagree. This approach will help you build a strong, loyal community around your brand.

You would be surprised to know that a study from the Journal of Consumer Research in 2021 found that brands that aren't afraid to stand up for what they believe in, even if it leads to public disagreement, often see a deeper engagement from their audience.

Conclusion

Building a brand that's true to who you are is no small feat. But it's worth every effort. Reflect on your brand - is it authentic? Does it handle emotions and disagreements in a way that strengthens it?

Don't let the journey end here! Start today, and notice how you have instantly stopped feeling undervalued to build a respectable personal brand!? So, if you're looking for free insights, tips, and all the good stuff, why not join the Branding You Newsletter today? Let's make every moment count. Just click here to join.