Stop Faking It
William Siebler
I Write Words That Make Your Clients Say Shut Up And Take My Money - Reassuringly Expensive Direct Response Copywriter
Like orgasms, life is better real.
But everyone is out there faking it.
Faking success.
Faking that their product will solve every problem you have and in just 3 seconds.
Faking their social media posts so their life looks amazing but underneath they're falling apart.
In a world that is happy to fake it, you mustn't.
You must be exactly the opposite.
100% real.
100% you.
We all know a lot of what we see is fake.
So, when we see real it's refreshing.
It's comforting and it helps us relax and engage with you.
And when we engage, we can be influenced.
Influenced to buy and buy again.
The old saying honesty is the best policy has always been true.
It's just that marketers forgot and started worshipping the cult of creativity for the sake of it.
But you're too smart to make the same mistake.
Too many mistake style for substance.
Strategic Business Management for Architects | See where you are headed and stay on track | MBA FCA FCPA | Author
1 年you might trick them the first time ....