Stop Faking It

Stop Faking It

Like orgasms, life is better real.

But everyone is out there faking it.

Faking success.

Faking that their product will solve every problem you have and in just 3 seconds.

Faking their social media posts so their life looks amazing but underneath they're falling apart.

In a world that is happy to fake it, you mustn't.

You must be exactly the opposite.

100% real.

100% you.

We all know a lot of what we see is fake.

So, when we see real it's refreshing.

It's comforting and it helps us relax and engage with you.

And when we engage, we can be influenced.

Influenced to buy and buy again.

The old saying honesty is the best policy has always been true.

It's just that marketers forgot and started worshipping the cult of creativity for the sake of it.

But you're too smart to make the same mistake.

Too many mistake style for substance.

David Dillon

Strategic Business Management for Architects | See where you are headed and stay on track | MBA FCA FCPA | Author

1 年

you might trick them the first time ....

要查看或添加评论,请登录

William Siebler的更多文章

  • Marketing Formulas Are Overrated Except This One

    Marketing Formulas Are Overrated Except This One

    There's one reason why most marketing formulas suck. It's people.

    6 条评论
  • Who? What? How?

    Who? What? How?

    Most messages fall on deaf ears. Why? It's because the person creating the message hasn't thought it through.

  • Big Words Lower Sales

    Big Words Lower Sales

    So, I was watching the football last night and an ad came on for private health insurance. Nothing new in that.

  • Stop Boring Potential Customers

    Stop Boring Potential Customers

    Here's a few random lines from ads for decent size companies. "A CRM made for the way people sell today.

    2 条评论
  • The Only Judge Of Marketing

    The Only Judge Of Marketing

    There's only one way to judge your marketing. Can you guess what it is? If you said response you're right.

  • Before Your Chase New Clients Do This

    Before Your Chase New Clients Do This

    Businesses are obsessed with chasing new clients. And I understand it.

  • Safe Marketing Is Boring

    Safe Marketing Is Boring

    No one knows for sure how much marketing we are exposed to each day. But the best estimate is between 4,000 and 10,000.

  • I'm Ignoring You

    I'm Ignoring You

    Our mental space is precious. We have to protect it.

  • Marketing Lessons From Memes

    Marketing Lessons From Memes

    I'm fascinated by memes. They have so much power.

  • The Strange Way I Got The Idea For This Post

    The Strange Way I Got The Idea For This Post

    Inspiration. Waiting.

    2 条评论

社区洞察

其他会员也浏览了