Stop Draggin' My Cloud Around

Why another post about dag gone clouds? Pssssst. There are no clouds. It's software and hardware running somewhere. The term could have just as easily been "Island" instead of "Cloud." We could have public islands, private islands, isles, and islets. Aren't all continents essentially one big island or gigantic islet?

Characterizing clouds or cloud strategies as multi, hybrid, private or public, and you get more blah, blah, blah.

Instead of draggin' cloud terms around—we're all guilty—consider that the IT industry wants high performance, the ability to compute the most complex workloads—agility, getting stuff when it's needed—security, so hackers don't win—and available resources and backups, so workloads never fail.

End users don't care where you host it, when you host it, if it is OpEx or CapEX, just meet those needs and most IT shops and their end users will be happy. That's why we have end-to-end enterprise solutions. All the big hardware, software, and dare I say public cloud providers want to get in on the action. It's a race for relevance.

Everyone is welcome. According to IDC, the industry is just getting started with one digital customer experience study after another pointing out forecasts such as the $18 billion gap in digital services not yet purchased in this one.

Instead of saying cloud, just say, "We've got Nutanix" and that should clear things up a bit—making everything less cloudy. As number one in hyper-converged infrastructure with full-stack offerings on many different hardware choices and the most popular hypervisors, you don't have to worry about clouds by using Nutanix. We'll stick them in as needed.

My experience and articles are based on tech marketing in the B2B industry, mostly CloudBolt and now Nutanix. They do not necessarily represent CloudBolt or Nutanix's position, strategies, or opinion.

Follow me on Twitter: @PatrickNTNX