STOP! Don’t Run Facebook Ads Without THIS… ??

Want to know the ONE THING I confirmed after consistently getting great results by investing millions of dollars monthly on Google and Facebook ads since 2008?

Traditional websites are DEAD. ?

Don’t get me wrong…In today’s digital age, sure, every brand needs a website—It tells the world you’re in business. In fact, it would be highly suspicious if your brand DIDN’T have a website. But if your goal is to drive paid traffic to your product or service, typical websites just aren't as effective as they used to be. Why? Because they're packed with what I like to call "shiny objects" that can distract your visitors from making a purchasing decision. For example:

• Dropdown menus offering a maze of options
• Links leading visitors away from your main offer
• Unnecessary images and content that, while informative, might not directly contribute to your sales goal
• …Etc.

Remember: A confused mind DOES NOT BUY.

And when you're paying for every click, you want to make sure each visit has the highest chance of converting into a sale or lead.

The solution…You need a conversion funnel. ??

Unlike a traditional website, conversion funnels are designed with a single goal in mind: To hold your visitor’s hand through each step of the sale. Here’s how it works:

Step 1: Opt-in

The very first page of your funnel is designed to collect contact information. Why? So you can follow up, nurture a relationship, and continue the conversation later, even if they don't buy right away. Step 2: Present a Problem-Solving Solution After opting in, your visitor is taken to a landing page (possibly with a video that articulates the problem they're facing). The copy on that landing page (and video should you choose to include one) should resonate with the very reason they clicked on your ad in the first place. This is your opportunity to empathize with them and start building trust.!

Step 3: Offer a Solution Now that you've identified their pain point(s) and have their attention, it's time to introduce your product or service as the best solution. This can be where you attempt to close the initial sale, or it can be an invitation to book a free strategy session if you're selling a high-ticket offer.

Step 4: Provide an Upsell

Once they make their first purchase, you now have the opportunity to maximize their experience by offering them additional products (or services) that are aligned with your first offer. Think about how Amazon does it:

"Customers who bought this item also bought..." Or: "You might also like..."?

This method, known as suggested selling, enhances the customer's experience by offering them additional value that complements their initial purchase.

So at the end of the day, what’s the secret sauce behind why marketing funnels are so effective in driving sales? Simplicity. Think of it this way…

After the Israelites left Egypt, they needed to find their way through a big desert. G-d helped them by sending a special cloud during the day and a fire at night to show them exactly where to go. It was like having a super clear map that made sure they didn't get lost. (Exodus 13:21-22)

In the same way, a funnel is like a map that shows people exactly where to click and what to do next so they don't get confused by too many options. Just like the cloud and fire made traveling easier for the Israelites, a funnel makes it easier for people to buy things or sign up without getting lost.

And that, is how you maximize your customer experience. Start leading them on the journey and continue offering value and direction along the way.

To your success,

David