Stop! Don't buy that LinkedIn course just read this to generate leads.

Everyone is just preaching uploading anything on LinkedIn is the secret to generating a constant flow of leads.

This viewpoint is held by many businesspeople and professionals. But it's time to debunk this misconception and reveal the truth about the situation. In actuality, creating leads using LinkedIn content doesn't function in such a clear-cut way.

There isn't a set formula that works in every circumstance for how effective your LinkedIn content will be in generating leads. Your audience and the kind of content you're presenting both play a significant role in this complex technique. It is crucial to comprehend your audience, including their demands, interests, and behaviour. The type of content you're sharing is also crucial. Does it apply to your target audience? Is it interesting? Does it have any benefit? You need to ask yourself these questions.

Let's now discuss intent. Our bias towards lead generation is evident when we publish material with no other goals in mind. It resembles a scent that only you and your audience can smell. And what's this? When it comes to smelling out such prejudices, your audience has an acute sense of smell. They have something like to a sixth sense that may turn them off. They seek out value, not advertisements.

Then what is the answer? Change your emphasis if you're serious about getting leads. Consider your audience as a group of individuals who may profit from your skills rather than as possible leads. Give them information that is useful and actionable. Assist them with problem-solving, knowledge acquisition, and decision-making. This strategy does not prioritise immediate satisfaction. It's an extended game.

It takes time and effort to generate leads through content. It involves steadily but gradually making your mark on your audience. It's about developing a reputation as a reliable person people may contact for assistance. Instead of merely generating sales, the goal is to develop connections.

Let me give you a personal experience example. One of my customers had been reading my posts for a full year. They read my posts and commented on them, and thought they were worthwhile. Guess who they contacted when they realised they needed a brand strategy? Yes, they got in touch with me. Over time, my material had established a rapport of trust and integrity, so when a need occurred, I was the one they looked to.

I'm interested in your experience right now. How long did it take you to use content marketing to land your first client? What difficulties did you encounter? What accomplishments did you commemorate? Post your tale in the comments section below.