Stop Doing These Things on Social Media! 5 Tips for 2022

Are you creating social media content, but you're not sure if what you're doing is right or even working?

Or maybe you've been reluctant to start a page on a social media platform because you're not sure what to do.

In this article we'll talk about 5 things you should STOP doing on Social Media in 2022. Let's get started.

1. Not doing video content?

Not sure if you’ve noticed yet, but video has taken over social media content. ?

Did you know that TikTok eclipsed over 1 billion users in September of 2021? Yep!?

And Instagram is paying close attention. Which is why they released tons of updates to Instagram Reels to try to keep up.?

“But I’m not a young kid who can dance, and I don't want to see those types of videos either.” Well, I highly suggest you take a closer look at what TikTok is really about. It may just help your business.??Other businesses are figuring it out. You should too.

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2. Posting content your audience doesn’t want?

Do you want to increase your followers and engagement? Then you need to know what your target audience wants to see, and who they are.?

If you don’t figure this out, they will move on to someone else that they believe speaks to their wants and needs. They want to be served.?

So in 2022, be more precise with your social media marketing strategy.?

Talk more about how you achieved a goal, not just the fact that you did. And show them how they can do the same. Give them tips and tricks without trying to sell them on your services. Be intentional. ?

Check out this article: 8 Social Media Marketing Tips

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3. Not clearly stating your service?

Have you ever gone to a?social media page and got completely confused as to what exactly the services were that they offer? Yeah, that’s not good.?

No matter who you are, you have an extremely short opportunity to grab someone’s attention and keep it. ??

This is why you need to make sure that when someone lands on your profile, be sure your?bio defines who you are, what you do, and who you serve.?

Be authentic, and make sure you share those 5 star reviews you've earned.?

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4. Worrying about quantity over quality?

Just because you’ve seen Gary V. telling people they should be posting every day, doesn’t mean that’s what you should do.?

If it’s not relevant to you or your business, don’t just post to post.?

Being consistent with what you are posting?is way more important than posting every day.?

Don’t be a slacker either. The excuse of “I don’t know what to post” is never a good one. If you need help, call an expert. Mhm..mhm...I may have a suggestion for you.?

Whether it’s 4 times a week or 7 times a week, be sure to post quality content.?

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5. Ignoring your competitor’s pages?

Why should you care about what your competitors are posting??

Here are a couple of reasons: ?

• First, you can see what’s getting the most engagement and get a better understanding of what the audience is looking for. Then, don’t copy them verbatim, but use it as inspiration for what to post on your page.?
• Second, some of your biggest competitors can end up being your best referral partners. Build valuable relationships and help each other out. ?

The only way to be successful is to get started!

Want to learn more tips and tricks surrounding social media marketing and digital marketing as a whole? Go to www.PerceptionContentMedia.com/digital-marketing-insights for more.

Perception Content Media focuses on digital marketing strategies with website design and social media marketing taking center stage, allowing platforms to work together to drive results for your business. We are creative, fun, and want to make you and your business digital marketing rockstars!

Need help with marketing? Find us at Perception Content Media

Article written by Michael T Baker, CEO & Head of Creativity - Perception Content Media.