Stop doing the same thing.

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Stop doing the same thing.

I believe in random marketing and prospecting.

It’s simple.

Put in the work. Reach out. Don’t eat lunch alone. Be top of mind for your clients. Etc, etc, etc.

Do everything conventional marketing and prospecting tells you to do.

Above that, just talk to as many people as you can in a day.

You’ll get deal flow in return from random avenues.

It’s honestly magical.

There’s no rhyme or reason to it, but it’s true.

If I’m in a rut with little-to-no deal flow. I’ll call my favorite clients and ask them what they’ve been up to. If I’m desperate enough, I’ll call my best friends during work and see how they’re doing.

Talk to people -> people will talk back.

I tell new hires this and they honestly don’t believe me.

They think that you need to focus on one client and religiously follow-up with him; to only market to people that need the product.

Soon enough, they hit a dry spell and ask me what to do.

My advice is, “Get lunch with a client you love working with but doesn’t need anything from you right now. Just go, talk to him, and have a good lunch” or “Go take a walk and dial 3 random prospects from your contacts.”

These people won’t turn into a deal or prospect.

But they’ll come back to their desks to dozens of missed calls and emails on people who actually need the service.

If you’re worried about having little deal flow, talk to more people.

You don’t have a pipeline problem, it’s a communication problem (lack of it).?

This is so simple, I probably don't need to write it.

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