Stop Doing That
Today, I answer your question about brainstorming better ideas…with a tip from Thomas Frank (2.9M+ subscribers).
Q: My videos keep bombing and I keep checking my analytics hoping to get why. It’s overwhelming tbh. Any advice to improve my next upload?
- Sasha Berner (via Discord)
A: If I had a dime for every time someone obsessed over analytics instead of obsessing over ideas, I’d be MrBeast.?
Yes, analytics are important. Especially CTR (click-through rate) and AVD (avg. view duration). Both help move the needle.?
But finding fresh video ideas breaks the needle entirely.
So…how do you brainstorm better ideas??Find what I call “popular problems” in your niche.
What’s that?
It's a problem or question tons of people already search for. In our interview, Thomas Frank said he uses Reddit to make videos to solve those problems. It’s a big reason he has 175M+ views.
“If there's a problem on Reddit — that's a real person with an actual problem” Frank said. “I’m like, well that's actually an interesting problem, let me make a video about that.”
领英推荐
On Reddit, do this by searching a subreddit in your niche. Filter by Controversial or Top and read top comments.
Quora is another great place for this. Try this:
Another way to improve ideas? Zach King’s T-Sheet Method, which we covered in our recent newsletter.
Bottom Line: Don’t overly obsess over analytics. Use that time to brainstorm ideas that answer popular questions in your niche.
- Jon
PS have a question for next week? Submit in our Discord of 2,850 creators.
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Founder & CEO @ HYDP | All things Creators & Influencers!
1 年Amazing insights, as usual, Jon Youshaei! Thank you for sharing!?
Social Media Manager || Youtube SEO || Youtube Marketing || Youtube Specialist || Youtube Manager
1 年??
PR Samson Sky-Switchblade Flying Car / former Board Member, Sac Region Citizen Corps Council, Dept. of Homeland Security / PR Steered Straight Drug Education
1 年Great piece, very good tips!
Great article, as always.