Stop Discounting! Make More Profit In Your Business By Bundling.

Have you like so many business owners, been thinking with the cost of everything going up you probably will need to think about discounts to keep customers coming through the door (or buying from your online store)?

But what if there was a better way where you could offer great value to your customers but still keep your prices where they are and not have to resort to discounts?

Still offering a better deal than your competitors seems impossible, doesn't it how do you compete especially with the bigger companies?

But have you noticed more and more big companies are using a very simple but effective tactic which is to create a bundle offer with their products?

You see when you create a bundle offer you not only provide your customers with a brilliant irresistible offer but you also have now created a unique product or service.

This unique bundle is something your competitors can easily duplicate. Stop trying to compete on the price, when you create something authentic and unique you are 100% in control.

If you go to Amazon, for example, you'll see people selling all sorts of products as they try and undercut each other to win more sales.

However, unless your product is low cost and also high profit, and you have to follow up products to sell you will just end up driving yourself out of business.

But look carefully and you'll see some of the more innovative sellers on Amazon have made bundles so instead of buying a Digital Camera for example you get a "photographers kit" which might include a tripod, digital storage card, camera bag, lens, perhaps a guide book, and maybe even a free membership site or a Facebook group you can share with others and get photography tips and tricks.

When you pile on the value people are not going to shop on price and are far more likely to spend more money with you and also become a loyal customers.

The 6 Simple Steps To Create a Great Bundle Package

1) What is the core product or service you are selling?

2) Consider what will your customer have either brought before buying from you or will need to buy after they have purchased your core product. (For example, when you buy a printer you need ink, toner, paper, maintenance contract etc)

3) What of these additional items (those of lower cost but have a high perceived value especially) can you either supply directly or maybe do a deal with a supplier to include as part of a unique bundle package?

4) What is the Life Time Value Of Your Customer, in other words, how much typically will your customer spend as long as they remain your customer?

5)If you can't source a product directly for your bundle or you don't wish to sell it maybe get a discount coupon from a supplier or even free items for a limited offer. We have all seen those bundled in with parcels we receive but this can work equally well with online services.

6) Can you supply this bundle profitably ensuring across the bundle you make the full price on your core product and at least break even on any additional add-ons with possible upsells to add even further profit?

Remember the core to great bundling offers is not to charge a huge amount extra for the bundle because then it feels less of an offer. The key to success is making the bundled offer so irresistible that people will feel almost foolish not to take up your offer.

Plus don't forget once your customer commits to your initial offer you can always upsell them provided you continue to stay in touch regularly (at least once per month) and continue to offer great value. (see point 4)

So take maybe 15 minutes to sit down and work out what could you do to create a unique bundle and then offer it to your existing customers first.

They already know like and trust you and when done right this alone can put a serious amount of additional revenue in your bank in a matter of days.

If you'd like to know more about bundling your products and services or about a system to effortlessly stay in touch with your customers and prospects, just message me here on Linkedin and I be happy to give you some ideas.