Stop creating apostrophe catastrophes
Hi again! It's me. ???? Every other week, I share an in-depth article about copywriting with a particular focus on grammar and getting it right. Hit "subscribe" above to join thousands of others who've read my tips and improved their writing.
Possessives and apostrophes give new and experienced writers alike trouble. They are among the most common writing mistakes around. They're also sneaky, because you can't hear the errors in speech. They only rear their English-bludgeoning head in the written form.
For those that know the rules of apostrophes and possessives, seeing these errors every day can be a bit maddening. (Why do you think I'm so grumpy all the time?) But these mistakes are understandable, to a certain extent. The rules around when to use apostrophes and possessives are encyclopedic. It would be asking a lot for all but the most experienced writers to commit them all to memory.
So let's start small. Here are 6 of the most common mistakes involving apostrophes and possessives and how to correct them.
A familar affair
"Happy Holidays from The Moore's"
We've all seen that one screaming at us from a Christmas card at one time or another. I call it a phantom possessive. That's because it's not possessive at all. People are trying to turn their last name into a plural.
The correct way to do that is to just add an "s" to the end of your last name (unless it ends with "s" or "z").
If your name ends with "s" or "z," add "es."
Now, if you want to make those plurals possessive, just add an apostrophe at the end.
Joint possessives
Also called compound possessives, joint possessives can confuse even the most veteran of writers.
Joint possessives are used when one or more subjects of your sentence share ownership of something, literally or figuratively.
In the sentence above, Jack and Jill both own the pail.
This construction is complicated when using a possessive pronoun like my, mine, his, her, hers, their, theirs, our, ours, and its.
That sound atrocious, right? I'd rewrite that sentence to avoid the awkward construction.
You know that sentence is right, though, if you can remove one of the subjects and the it still sounds correct.
Poor Jill.
You coulda got this right ages ago
You shouldn't do that!
In speaking, "could have" or the contraction "could've" can sound like "could of" (same with "should have" or "would have" etc.).
That's fine. When we're speaking, that all works itself out. You can't "hear" apostrophes, after all.
领英推荐
But don't ever write "could of" when you mean "could have." Or "should of" for "should have" or "would of" for "would have." Same goes for "coulda," "woulda," "shoulda."
Got it?
Its vs. it's
This mistake is like nails-on-a-chalkboard for many people. The right way to write "its" and "it's" just seems crystal clear for some. But others have trouble with it, and sometimes our brains just steer us the wrong way even if we know the rule.
This is it:
"It's" is a contraction for "it is." The apostrophe indicates the omission of the "i" in "is."
?? "It's that time of year again."
"Its" is a possessive, like his or her or their.
?? "The pool was so cold, its occupants were varying shades of blue."
The craziness of quasi possessives
I have two decades' knowledge, yet this grammar rule still throws me.
In quasi possessives like "two decades' knowledge" above, where and when do you use an apostrophe?
Here's the AP explanation:
?? When the quantity or measurement (two decades) appears before a noun (knowledge), use the apostrophe where appropriate. Thus, "two decades' knowledge." Other similar constructions: "a week's worth" or "two years' pay" or "your money's worth."
?? When the quantity or measurement precedes an adjective, don't use an apostrophe—ever. "My AP stylebook I checked out 16 years ago is about 15.9 years overdue." No apostrophe with "years." Or, "She is seven months pregnant." In those examples, "overdue" and "pregnant" are adjectives describing a book and a woman.
If you're confused, I've got a hack for you.
Going back to the first bullet, think of the phrase "two decades' knowledge" as "two decades of knowledge."
In the second bullet above, you couldn't say "seven months of pregnant" or "15.9 years of overdue."
You're welcome.
You're vs. your
Like "its vs. it's" above, this one really irks people.
Your?is a possessive adjective used to show ownership.
?? "I know your position is these rules don't matter, but I'm here to tell you they do."
You're?is a contraction of "you are."
?? "You're going to ignore everything I just wrote here, aren't you?"
Get your words working for you
Need ghostwriting for your brand or business? I do that. Reach out. I will write the words that sell your stuff and tell your story.?[email protected]
Highly Skilled and Dedicated Digital Content Manager | Social Media Engagement Expert| Develops Excellent Marketing Strategies
2 年Question: I remember learning in grade school that words that end in s only get an apostrophe to make them possessive. However, I notice that names that end in s often have 's added to make them possessive –Chris's, for example. I'm in a quandary because I married a Marcus last year. Would I write "Marcus' computer" or "Marcus's computer"? I prefer the former but I'm not sure. Which is correct?
Archivist
2 年People who are biligual with #Afrikaans and almost any variant of #English as their language pairs have the potential to be even more confused about #pluralizing #nouns and #surnames with the aid of an #apostrophe or not, because in #Afrikaans #surnames are #pluralized according to strict rules as set by the #Afrikaanse_Woordelys_en_Spelre?ls (the #Afrikaans #equivalent of the #APstylebook). People who use #Afrikaans could thus try and have tried to implement in an #English piece of text the strict rules they know for #pluralizing in #afrikaans .
Program Specialist | Business Development
2 年Love your newsletter, Brian. Still waiting for your book. ??
senior copywriter ?? I write words that make you money ??
2 年For in-depth copywriting and editing tips every other week, subscribe to my newsletter: https://www.dhirubhai.net/newsletters/the-5g-writing-system-6875068749616082945/