STOP “COLD CALLING “ AND LEARN TO SELL

When I first started in the profession of selling I made “Cold Calls” either by knocking on the door of the business or via the phone. I found it mentally and physically exhausting.

?However, in over 30 years of successful selling in my own business I’ve never made a “Cold Call”. What I have made are “Introductory Calls”. Playing with words? Not so. Reframing. I apply what I do socially with a slight understanding of NLP.

?·????? Neuro: the way I filter and process information through my senses, being sight, sound, smell, taste and touch

·????? Linguistic: the way I interpret my experience through language

·????? Programming: the way I code my language and behaviour for my use.

?Thus, my behaviour and the language I use with the other party is very important.

“Cold Calling” has connotations of not respecting the other party’s time and wanting to “push” what I want.

“Introductory Calling” has connotations of making the other party aware of what we have to offer and determining if there is compatibility. Don’t believe me? Then say to yourself:

“I’m going to make a cold call?

then

“I’m going to make an introductory call”

?Say each a few times and feel the effect on you. Don’t worry about what you will say on the call as we can address that later. Just say the words and feel the effect on you.

?You may be interested in this webinar happening soon: https://www.eventbrite.com.au/e/the-perfect-sale-social-skills-selling-tickets-944852076997?aff=oddtdtcreator

Happy Selling

Gerald 3X5X7 – Building Better Business

Gerald Richards is an International Keynote Speaker, Trainer and Coach. “Train to win with Social Skills Selling and make your sales easier, less stressful and more profitable.

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