Stop Climbing Other People's Ladders
Joanna Naughton
Mind, Body & Soul Alignment - for wide-awake business rebels, excited to be changing the world, and having fun along the ride. ?
Let's face it, there are sooooo many ways that we could build and grow our businesses. In fact, let's take a second to look at just a few...
?? Creating a following using podcasts, blogs, video channels
?? Reaching out to people in direct messages
?? Growing and serving an email list
?? Doing free challenges, workshops and webinars
?? Using paid ads
?? Creating an automated funnel
?? Creating and sharing an enticing freebie
?? Inviting people to a coaching experience before proposing an offer
?? Sharing ourselves and our expertise on social media
?? Going to where our dream clients hang out and interacting with them there
Well - let me tell you - I've tried all of the above (oh, apart from paid ads - I've thankfully managed to build my business to averaging over £10k a month completely organically).
And - let me tell you something else...
?? They all work.
Yep. As long as you put the work in, do them consistently, and manage the mindset chatter that pops up to derail you (this has THE GREATEST impact!) - they all eventually bring in clients.
So - that begs the question...
? Which one/s shall I do?!
And, as this point, so many new coaches start to feel so lost that they look to others to tell them: "Do this. Yep - exactly like that and it'll work."
And, of course, it's often true. If we stick to one strategy long enough, course-correcting as we go, we tend to get results.
But the problem comes when we realise that we've created a business based on strategies and actions we don't enjoy doing.
We've got to 'the top' and thought, "Shit! I've climbed someone else's bloody ladder!"
And the freedom and joy we hoped to feel when we got there, are clouded by frustration and a hollow pit in our stomach.
So let's come back to our question...
? Which one/s shall I do?!
And the answer is...
?? Which one/s do you WANT to do?
?? Which one/s light you up?
?? Which one/s feel more authentically YOU?
And when you've decided on YOUR exciting blend of business building strategies, then it's time to go all-in. To step up and show up with everything you've got!
I bloody love that my job is to support new coaches, not by telling them to climb MY ladder, but by laying ALL the options on the table and supporting them to climb THEIR unique ladder. Being ready with the deep mindset work to help them unlock each rung as they go.
TV Psychiatrist | International Keynote Speaker
4 年Great article.