Stop Churn with Tactical Timing

This works so well I quit my job over it.

Yesterday, I posted When to engage; when to ghost 'em, so go read that if you missed it.

Today, I’m diving into tactical timing—an incredibly effective tool for keeping customers from canceling.

Time scarcity is one of the most powerful ways to stop churn—just not in the way you might think.

Used carefully, renewal deadlines and contract terms can create urgency, making renewing far easier than canceling. When applied effectively, time-based pressure turns external deadlines into decisive action.

This tactic is so effective, it became a turning point in my career. I once quit a job because the way it was being used didn’t align with the values I believed in for Customer Success.

Fast forward to 2025, and my perspective has evolved. The reality is, when churn is an immediate threat, tactical timing can act like superglue to seal the wound. It’s not elegant, but it works.

Learn more and sign up for the workshop here.

On Monday, I’ll send you an email on the next tactic: Escalate to Save 'em.

Have a great weekend!

~ Lincoln

BTW: We're doing two sessions on Jan-15 (Jan-16 in Australia) that cover most time zones. So you don't have an excuse to not join live.

Learn more and Sign-up today.