Stop Chasing Mediocre Results

Many technical business owners are too busy to hit pause and invest the time it takes to create a focused, strategic marketing plan. Instead, they react to immediate needs and end up with mediocre results, overinvesting time, money, and energy.

However, by taking the time to design clear marketing goals, measurable objectives, and an actionable plan aligned with your highest business goals, you can create marketing efforts that deliver on your intended ROI.

A sound marketing strategy helps you build brand awareness, drive quality traffic, and generate leads that align with your ideal customer profile. With a well-defined positioning statement and objectives, you'll have the clarity needed to answer key questions like:

• How much do you want to increase revenue or profitability in the next year?
• Are you looking to expand into new markets, and if so, which ones?
• Do you need to launch a key product or regain market share from competitors?

It's crucial to determine where you want your business to go before investing in marketing. Prioritize goals and write them in SMART format—Specific, Measurable, Attainable, Realistic, and Time-bound—to stay accountable and focused.

Sample goals might look like:

• Increase product line revenue by 30% to reach $2M within 12 months.
• Boost profitability from 25% to 30% by year-end.

Start with a plan that prioritizes discussion, alignment, and achievable goals. Don’t let “perfection” delay progress. Aim for three to five strategic goals for the year and set the stage for a marketing approach that delivers real results.

If you like this post please connect with me on LinkedIn and tell me what other sales or marketing topics you would like to discuss.

https://www.dhirubhai.net/in/tomheinmiller/