Stop Chasing Likes, Start Closing Deals: The Analytics You Need

Hi there LinkedIn friends,

If you've fallen down the rabbit hole of online marketing myths and believe that an unachievable percentage of LinkedIn impressions, a comment section that matches any political conversation that creates controversy, and a follower count that could rival Tony Robbins are the true keys to sales success...

Then let me ask you…has that data turned into sales?

Analytics are valuable because they tell a story – they deliver clues that help you make better decisions.

If you’re struggling to make connections that lead to opportunities on LinkedIn, consider this:

• Is your network comprised of your ideal customer and referral partners? OR are you accepting anyone who sends you an invitation without applying any criteria –
• Are your posts on-brand addressing the challenges your ideal customer experiences? OR are your posts broad and don’t showcase your expertise resulting in no engagement –
• Are you producing posts that convert into conversations? OR are you missing opportunities to engage thoughtfully through comments and direct messages –

Using your analytics combined with a focused strategy and some common sense when it comes to engaging real people in real conversations – is what leads to sales growth.

LinkedIn has added new analytics that I think are worth your time to look at, here is a short video demonstrating:

Clues from your analytics combined with a clear LinkedIn marketing strategy focusing on prospects, clients, referral partners, and those who are following your work will result in more opportunities.

If you're a serious analytics geek like me, I outline in this post, LinkedIn's analytics and what you should focus on to make better decisions about your LinkedIn marketing. to sales success...

https://linkedinforbusiness.net/how-to-use-linkedin-analytics/

My goal is to help you make informed decisions to reach your ideal customers and understanding the analytics will do just that. If you have any questions, please email me or DM me on LinkedIn.

My best, JoAnne Funch

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IF YOU'RE READY, I CAN HELP:

I invite you to schedule a call if you’re looking to improve your LinkedIn presence & marketing in 2025.

https://joannefunch5-5.youcanbook.me/