Stop Building Your Brand & Start Becoming It!

Stop Building Your Brand & Start Becoming It!

It’s Time to Stop Making Excuses

If you’re still waiting for LinkedIn to magically work for you, consider this your kick up the ass!

There’s no secret sauce, no hack, no ultimate formula that’s going to change the game for you overnight

The only thing that’s going to get you the results you want is YOU


The Hard Truth Is You Don’t Have a LinkedIn Problem – You Have a ‘Show Up’ Problem

If you’re blaming algorithms, stressing about “the right time,” or endlessly tweaking your content – I’ve got news for you. None of that is your real problem (ouch Sharon that hurt!)

Here’s the real issue: You’re not showing up like the person who already owns their shit.

You’re waiting for some magic bullet or someone to hand you permission.

That’s not leadership.


Leaders Go First

They don’t wonder if today’s the day

They show up, they speak up, and they lead – regardless of what the f*ck the algorithm or anyone else is doing!

Your brand isn’t what you post - It’s who you are when you post

It’s

  • Your confidence
  • Your message
  • Your belief that what you say actually matters


Want more engagement? Want more clients? Want to build a legacy?

Then ask yourself: Who do I have to become to make this happen?

Because the truth is, you can’t “hack” your way to success

You have to BE the kind of person who commands attention, inspires action, and leaves no room for doubt that you are the amazing expert in your field!


Stop Waiting for the Right Time – The Time Is NOW

The biggest excuse I hear?

“I’m not ready yet.”

Or a personal favourite of mine - “I’ll start posting consistently when I'm in the headspace and feel more confident.”

But the thing is

Confidence comes from showing up – not the other way around.

The only way to get good at this LinkedIn thingy is to start leading, start speaking, and start showing up as the damn expert you are.

If you’re waiting for the “perfect time,” you’re just giving in to FEAR!

There is no perfect time

The only difference between you and the leaders crushing it out there?

They’ve decided to start now, make mistakes, learn and keep going!

They are Fearless, Vulnerable, Risk Takers


So No More Excuses - It’s Time to Own Your Brand

I'm going to be blunt now (you ready?)

LinkedIn isn’t going to hand you anything

You’ve got to grab attention, demand it, and be the person who others can’t ignore even if they try to

Stop focusing on what to post

Start focusing on who you have to become to make your brand the most memorable on this platform!

This is exactly what I'm about

I don’t help you build your brand. I help you BECOME your brand


It’s time to:

  • Own your voice
  • Lead with boldness
  • Step into the incredible version of you who’s already having LinkedIn success

No more waiting. No more playing small. The results will follow when you start leading the way you were meant to


Who Will You Become?

So what’s your next move?

Are you going to keep playing it safe, hiding in the shadows hoping for things to change?

Or are you ready to show up as the leader who owns their f*cking space and creates the impact they were born to make?

The choice is yours.

If you’re done waiting for permission and ready to become the brand people can’t ignore, let me know in the comments how you’re going to show up differently - you've totally got this!


Yaritza Baez-West, MBA

Empowering Women 40+ Entrepreneurs | Personalized Business Growth Strategies | Your Journey, Our Shared Path

1 个月

You couldn’t say it in a better way, spot on!

Justine Wright

Leadership and Career Coach - enabling individuals in education to THINK FOCUS, PROGRESS onto their next leadership and career pathway. ILM Level7 Diploma Executive and Senior leadership coach

1 个月

Loving it for a Friday kick up the a**!!

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