Stop Brand Erosion

Your brand may be slowly bleeding out and you don’t even know it.

It takes years to develop a brand, and marketers know it can blow up in the blink of an eye, yet rarely do we think about the slower and more insidious erosion that may be occurring every day. It’s not enough to be a brand champion; you must be a brand guardian.

Here are a few things to ponder.

Logo – how many areas outside of marketing have access and approval to use the company logo? That’s how many times there could be resize, color, and placement issues.

Taglines – have you changed your tagline over the years? Are you sure all old materials are out of circulation? Think beyond marketing-owned assets like web, collateral, and marketing communications. Think employee communications, in-office signage, community banners, swag, in-store pamphlets, and sales kits.

Imagery – is imagery/photography/video, no? matter how it is used, following brand guidelines?

Tone – are direct customer-facing communications produced by other departments expressing the brand correctly?

Employee Policies – do you have a detailed social media policy to explain the do’s and don’ts related to posting about the company?

Yup, I just added a crucial project to your annual plan. DM me to learn about CMO for Hire’s brand communications audit. We’ll identify the open wounds and staunch any bleeding. We’re Brand-Aids.