Stop “bland-ing” in with the rest!

Sticking to outdated strategies is a surefire way to have your brand ignored and forgotten, especially among Gen Z. Brands that fail to differentiate themselves are quickly buried under the noise of more exciting competitors. If your brand is struggling to gain traction, it’s time to rethink your approach to engagement. Stop being bland—and spark excitement with innovative experiences.

Gen Z demands boldness

In today's oversaturated market, brands in nearly every industry are competing not only against established names but also an influx of startups and challenger brands.

According to SAP Emarsys, 46% of Gen Z shoppers in the UK have abandoned a brand they were once loyal to simply because they became bored.

Yet, they are a crucial demographic that brands must capture, as they account for a quarter of the global population and are projected to reach $12 trillion in spending power by 2030.

What sets younger consumers apart is their strong attraction to innovation. Around 30% of Gen Z report that creative marketing is the primary reason for trying out a new brand. Oftentimes, “cool” content or imagery can be the spark that piques their curiosity and prolongs their attention span.

A wild example is Liquid Death’s signature blend of dark humor and their outré, unconventional approach, which is drawing in Gen Z consumers like moths to a flame. Garnering over 4 million followers on Instagram, it’s amazing to see the potential of innovative and bold marketing in driving organic popularity, especially considering the fact that their main product is simply canned water.

Connect through compelling stories

Gen Z demands more than just a product or service—they want to connect on a deeper, emotional level. They have a strong radar for inauthenticity and quickly disengage when a brand comes off as fake or shallow.

To connect, brands need to be genuine in their storytelling. Share behind-the-scenes moments, highlight important societal movements like diversity and inclusivity, and tap into pop culture and trends. The more brands showcase their human side, the stronger the bond they can create with their customers, leading to meaningful loyalty.

Phygital experiences powered by mobile

Gen Z are digital natives, who spend a significant portion of their lives connected online. This generation seamlessly integrates technology into their daily routines, and mobile phones play a central role in this lifestyle shift.

Everyone carries a phone, and it’s the first thing they notice when it’s gone. This pocket-sized device is a powerful tool that brands can capitalize on, and it can be used to create interactive and immersive experiences—helping them stand out among the crowd. Whether through AR or gamification, brands can create phygital experiences that transcend traditional advertising, and blend the digital and physical worlds.

Imagine attending a pop-up event for your favorite console brand, where you’re invited into an AR experience that reveals the production process. In addition, you are challenged to play minigames inspired by the console’s biggest hits, with the chance to win exclusive merchandise.

Beyond passive scrolling, brands that have phygital experiences transform how customers engage with their products—creating excitement, boosting engagements, and driving word-of-mouth.

Nowadays, digital experiences have evolved from being a novelty to a necessity. Most brands understand this, but here’s where they miss the mark—building lasting relationships with their consumers through their experiences.

A bold marketing approach, compelling narrative, or phygital experience may grab people’s attention, but they’ll walk away soon after without feeling any attachment to your brand.?

This is why an action-based loyalty framework, like SUPERFAN , is a crucial component that is often overlooked in brand experiences. One of the key features of SUPERFAN is its ability to build emotional loyalty.

By rewarding customers based on their actions instead of just purchases, they will feel like their time and effort is valued more than their money. This emotional trigger encourages further engagements and builds deeper connections.

If you’re looking to transform one-time engagements into a loyal community, drop us a message and let’s talk! https://linktr.ee/conten.t