Stop blaming the algorithm! ??
Alecia Hancock
Nonprofit Consultant. Digital Marketing. Social Media. Storyteller. | GAICD.
It’s pretty easy to blame the algorithm any time your social media post doesn’t perform they way (you think) it should.
And in all fairness, sometimes the algorithm?does?play a part.
?Most the time though, it’s just an easy?excuse.?Is your content posting ad hoc? If the answer is yes… even just a little bit?...?the algorithm is not your issue.
There is no way to post ad hoc when you have time AND strategically plan content that will perform on the platform AND perform against your organisational goals.?
It doesn’t matter HOW you do it, but planning content ahead of time makes a huge difference and there is no ‘right’ way to do it.
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My point is, there is no real right or wrong way to do it. But I can tell you, if you start thinking about your social media content in terms of a month or a quarter instead of a day or a week – you will start playing a bigger game and bringing in bigger numbers.
Not to say you can?never?create a post on the fly, because you can. If you’ve planned out your content for the month you know where your opportunities are to jump on something trending or share something from an event (because that will be in the plan) and know it will work with everything else in the mix.
Besides, even if you’re only scheduling 2-3 posts a week – think about all the lovely time that is going to save you in the?long term.?
So, is it time you stopped blaming the algorithm?