Stop being so average ?

Hi Folks! Shocking truth bomb: only 37.5% of the users that sign up to SaaS products activate. In other words: over 62% of your new signups never actually get any value from your product.??? The core feature adoption data is even worse - less than 25% of users adopt the key features of your product.

And more than half (53%) don't make it through the first month of signup:?

Our benchmarks report (which drops in a week - join the waiting list to get it to your inbox first!) analyzed first party data from 547 companies from our analytics dashboards.?

The companies came in different industries, shapes and sizes - but what they all had in common - they were bleeding CAC left, right, and center.?

The situation was even worse for PLG companies:?

As we discussed a couple of weeks ago - this is because B2C and SMB-B2B users of cheap, transactional products - make up a large proportion of PLG users - usually have low motivation to actually succeed at using new tools. As one of our product designers who used to work at a big enterprise company recently said: "Our users didn't activate for a whole year. In fact, it took the whole year to set up the product. And they had to pay for it upfront!"? You can probably imagine why such users are more determined than someone who signs up for 5 different free trials at a whim.?

And yet - despite this - SaaS companies (esp the PLG ones!) are still fixated mostly on user acquisition.?

How to change that??

• Why do you think the adoption in the SaaS industry is so low, and what can be done to improve it??
• Why are the metrics so much lower for PLG companies - is it harder to be PLG? Does that mean it’s better to be Sales-led?
• What can SaaS companies do to improve their product metrics?

And what can you do not to be "average"??

We're going to be asking these questions to 4 product experts from companies like Zoom, Microsoft, Workhuman and of course - Userpilot - in a LIVE panel next week - sign up to join online here!?

Join us LIVE online or?in-person in our Dublin office?on 6 June at 6:30 pm!?

We're gonna have:?

• Live panel discussion with Q&A
• Free drinks, snacks and pizza?
• Free?consultations (onboarding UX audits)?for all that feel their results could be improved!?

Hope to see you all there!?