Stop Being a Doormat: 3 Game-Changing Strategies for Women Who Always Say Yes
Beverley McCluskey
?????? Turning overwhelmed, exhausted women working in pharma back into confident, energised leaders who excel at work | Specialist Women’s Coach & Mentor | Speaker | Workshops & Webinars | 33 years in UK pharmaceuticals
In the constantly changing worlds of healthcare, pharmaceuticals, and corporate life, many professional women find themselves caught in an exhausting cycle of perpetual accommodation. If you're constantly putting others' needs before your own, feeling overwhelmed by others' expectations, and silently carrying resentment about your inability to say "no", you're not alone.
Understanding the Deep Roots of People-Pleasing
The tendency to prioritise harmony over personal boundaries often stems from deeply ingrained patterns. Many of us learned early in life that being "good" meant being agreeable, helpful, and invariably available. Cultural messages, particularly those directed at women, have reinforced these patterns, suggesting that assertiveness might make us appear difficult or unlikeable.
In the healthcare and pharmaceutical sectors, where caring for others is literally part of the job description, this pattern becomes even more pronounced. The very qualities that make you excellent at patient care or team collaboration—empathy, responsiveness, and dedication—can sometimes work against your personal wellbeing.
The Emotional Drive Behind Our Actions
Our behaviour is often driven more by emotion than logic, even when we believe we're making rational decisions. The fear of conflict or disapproval can trigger our primitive brain's threat response, making it feel safer to acquiesce than to assert boundaries. This "emotional hijacking" occurs when:
The Long-Term Impact of Weak Boundaries
While saying "yes" might provide temporary relief from discomfort, the long-term consequences can be severe:
Understanding Psychological Safety
Psychological safety includes the belief that you won't be punished or humiliated for speaking up. It is crucial for workplace wellbeing. However, many women unknowingly contribute to their own lack of psychological safety through negative self-talk and second guessing and worrying about the reactions of other people. The reality is that most reasonable colleagues respect clear, professional boundaries when they're consistently maintained.
The Martyr Mindset: An Unconscious Trap
If you frequently find yourself thinking:
You might be caught in a martyr mindset. This pattern can feel noble but ultimately undermines both your wellbeing and your professional growth.
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Three Practical Steps to Reclaim Your Power
When receiving a request, make it a rule to say, "Let me check my schedule and get back to you"
Use this pause to evaluate the request against your priorities and capacity
Practice this even with small requests to build the habit
2. Develop Your "No" Vocabulary
Create and rehearse professional phrases for declining requests:
"I'm at capacity with my current projects, but I can recommend someone who might help"
"That's not something I can commit to right now, but I appreciate you thinking of me"
"I need to focus on [specific priority] at the moment"
3. Start a 'Proof of Success' Journal
Document instances where setting boundaries led to positive outcomes
Record compliments and achievements that contradict your people-pleasing fears
Note how maintaining boundaries actually improves your professional relationships
Moving Forward
Remember that changing deeply ingrained patterns takes time and practice. Each small step towards stronger boundaries is progress, even if it feels uncomfortable initially. Your expertise and time are valuable resources that deserve to be protected and allocated thoughtfully.
By gradually strengthening your boundaries, you're not just improving your own professional life—you're modelling healthy workplace behaviour for colleagues and contributing to a more sustainable healthcare culture.
Start small, be patient with yourself, and remember: saying "no" to what's not aligned with your priorities is saying "yes" to your wellbeing and professional growth.