Stop being anxious about new bookings
It makes you sweat. It makes you anxious. It worries you.
No matter the time of the year, the question is the same: how can you generate more bookings?
If you are only looking into attracting new guests, let me stop you right there.
Consider this:
??Your past guests are a great source for new bookings ?
How can you re-engage them? You need to spice things up ???
Check out these three campaign ideas:
1. Local holidays for local guests:
These guests reside in your local area. Offer a relaxing weekend filled with disconnection as a way to get out of the city without actually leaving the city.
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2. Special occasions:
Who doesn’t love a gift? Special occasions are a perfect opportunity to re-engage with past guests. Birthdays, anniversaries, Mother’s Day, you name it.?
Remember, nearly 8 in 10 travellers (78%) are more likely to book with properties that offer personalized experiences to them.
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3. Invite your existing guests to another location:
Ideal for multi-property hotels.?If a guest enjoyed a vacation at your beach property, target them with enticing offers for your city hotel, highlighting its unique features and experiences.
Guest journeys are DIFFICULT ??
(unless you do this)
When a guest journey works, it is the best thing for a property.
?? It keeps guests engaged
?? It delivers personalised content
? It reduces complaints for lack of information
But setting it up? That might be complicated if you don’t have the right information.
Try these steps:
1. Choose your moments
When will messages be sent? After the booking, one day before arrival, etc. You decide.
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2. Choose your channel
If you work with a CRM that is multi-channel, like Bookboost, you don’t need to always stick to emails. You can choose between sending email, SMS or WhatsApp.
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3. Choose your guest segment and create the message
Who will this message be for? First-timers or returners? Business guests or leisure guests? Start easy. Focus on one and create a message that works for them.
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Focus on getting your first guest journey out the door. A simple and short one. Then, you can start playing around and experimenting.
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