Stockouts: What They Are And How To Prevent Them
Thrive by Shopventory
Leading multi-channel inventory and sales management platform for Square, Clover, Shopify, BigCommerce and WooCommerce.
Think of a time when you wanted to buy a product. You knew that a particular store or website sold the item. However, you arrived only to find that part of the shelf empty, or you saw that bright red “out of stock” marker on the website. Then, you headed somewhere else to shop.
You certainly don’t want your customers to experience this frustration with your business. Avoiding this is all about keeping your products in stock with proper inventory management approaches. In this article, you’ll learn all about inventory stockouts, along with ways to prevent stockouts from happening.
What Is A Stockout?
Stockout is when a business runs out of inventory for one or multiple products. When a stockout occurs, a business can’t sell or ship those products to customers.?
Stockouts’ most obvious negative impact is lost sales, but that’s not all. Going out of stock can lead to a negative brand reputation with customers, especially if they’re left wondering when the item will be available again.
Additionally, if an item is incorrectly listed as in stock on the business’s website, customers might buy the item and need to be refunded. These stockout costs can quickly add up as more customers try to purchase the item.
Stockout vs. Shortage — What’s The Difference?
Stockouts and shortages can be consequences of similar issues, such as problems during the ordering process or a sudden increase in customer demand. However, these terms are a bit different. A retail shortage occurs when there’s limited inventory for a product. A stockout, on the other hand, happens when an item is entirely unavailable.
What Causes Stockouts?
1. Inaccurate Stock Counts
The need to properly track inventory is essential to avoid stockouts. Whether the result of human error or some inventory went missing (mistakes you’re way less likely to run into when you use an inventory management system), inaccurate stock counts can easily lead to stockouts. Your books might say one thing, but your actual count might be different, leaving you with less inventory than you thought.?
No More Manual Inventory Counts
You need to know exactly what you have on your shelves and in your back office at any given point in time. Thrive is designed to handle all your SKUs and simplify cycle counts with our Stocktake feature.
2. Supply Chain Issues
Major production or shipping delays can prevent inventory items from arriving when your business needs them. If the problem gets out of hand, supply chain issues can quickly result in a stockout.
Consider this issue during the COVID-19 pandemic, especially its first two years. Travel restrictions, stay-at-home orders, and labor shortages all disrupted supply chains around the globe. In fact,?38 percent of small businesses?experienced supply chain issues related to the pandemic. The lingering effects of these supply chain issues can still be felt today as shortages remain common.
3. Changes In Demand
A sudden increase in customer demand is one of the most common causes of stockouts. If consumers suddenly flock to a certain product, that can quickly disrupt your normal ordering processes and your inventory supplies.
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For example, a multipurpose cleaner called The Pink Stuff went viral on TikTok in 2020 and 2021. As more videos circulated of the cleaner removing tough stains, demand for The Pink Stuff rose sharply and dramatically. As a result, it sold out repeatedly across the U.S.?
4. Poor Reordering Strategy
Knowing when to place inventory orders is among the best ways to prevent stockouts. If you forget to reorder products or you wait until your stock counts are near zero, you risk a stockout. This also make issues like increased demand and supply chain disruptions more challenging. You might be unable to quickly recover or respond to these issues without running out of stock.
5. Financial Issues
Budgeting controls just about every part of a successful business, including inventory. Think about it like this: Let’s say you’ve overspent in other areas, such as a redecorating project for your shop or the company holiday party. That might mean you need to cut back on restocking your inventory. In that case, you could be pushing your small business closer to a stockout.
Even if your business didn’t bring in as much profit as you expected, avoiding stockouts should be a priority. After all, limited funds for ordering more inventory can leave you without enough products for the next period and cause a stockout. Finding some money to spend now can help you avoid major stockout costs later. One way to do this is to consider dropping a less popular product and using that budget to order more of a popular product.
How Do Stockouts And Shortages Affect Your Business?
How To Manage Customers During A Stockout
Stockouts can be a major inconvenience for your customers. As a business owner who values customer satisfaction, you should prioritize accommodating customers who can’t get the products they want to purchase.
To help counter a stockout’s negative impacts, you can offer customers alternative products that could also meet their needs. You can also offer discounts on these products to encourage these customers to continue shopping with you.
There might be a case where a customer has their sights set on only the product currently out of stock. Here, you can offer to take down the customer’s contact information and notify them when the product is back in stock. You can also ask for their mailing address so you can ship the product directly to them as soon as you receive it.
Tools That Can Help You Manage A Stockout
Never Run Out Of Stock Again With Shopventory
With Shopventory you can bring together all of your different sales channels into our software making stock level management easy. With Alerts, you’ll know exactly what’s happening with all of your products at any set point in time, even if they are sold on different channels.
Read our full blog to discover six tips for avoiding a stockout.