Stocking Stuffers: A Survey Design Tip

Here is a tiny trick I have used to help me make sure my survey questionnaires are on target with the objectives of the study. I simply copy the objectives into the questionnaire draft, then move them around to where I believe they will naturally flow.  

As the draft progresses, the objectives may turn into section headers, single questions, or sets of questions.  

And this way, you are pretty well assured of covering the objectives.

There. That was easy. Kind of like that orange you sometimes get in your stocking.

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I have been involved in the market research field, as a corporate-side research manager, a bulletin board platform co-founder, and then a research agency owner for over 35 years now. I have learned a thing or two about doing research better. My intent with these articles is to share practical and thought provoking ideas to elevate your research game, whether you are the person conducting the research or the person using it to make better decisions. (Or if you wear both hats!) 

 Twitter: @TripleScoopPMR