STIMULATING THE SENSES WITH BROOKLYN

Firing up the synapses is a sure-fire route to create an unforgettable experience. Sensory was the buzzword last year in the experience economy so we loaded ourselves up to create a playground for beer aficionados like no other.

The mothership for our sensual journey was the ever-cool MC Motors in Dalston which allowed us to take our audience through a myriad of rooms and experiences in a creative and interactive way. 

The Brooklyn Beer Mansion lasted 4 days and saw 2000 brand fans bundle down the rabbit hole fully equipped with a bottle of Brooklyn. Welcomed by pink flamingos, surfboards, a californian sunset and a real beach the Tart of the Tropics was the perfect environment match for Brooklyns Passion of The Mango brew. Adventurers then journeyed through a full-on indoor forest that featured hidden bars to enjoy a top up and machines where you could 3D print your face onto a lollipop to drinking beer using night vision goggles, not to mention eating cooked offal from a plaster cast body which celebrated the limited edition cloaking device brew! Each area had accompanying feels, tastes, sniffs and sounds which all pointed back to the brewery in a surreal yet creative way.

Only a brand like Brooklyn could charm the senses in the way that this particular venture did but it worked so well and will live on embodying the progressive creativity and culture that sit at the centre of the burgeoning brand.

MORE @ -  https://www.itsbigger.com/blog/post/829