Still Relevant: A Look at How Millennials Respond to Direct Mail

"Do you know that 64% of Millennials prefer Direct Mail over Email?

This may directly impact your ability to generate leads and sales when targeting this generation of buyers, as Millennials prefer receiving print communications to reading from a screen.

Beyond the Myths: Young Adults Do Read Mail You know the stereotype: Millennials are digital natives, glued to their smartphones, and the only way for marketers to reach them is through social media. The truth is, Millennials respond to a low-tech marketing approach that’s been around for centuries: Paper in a mailbox. This guide is designed to help you better understand how and why Millennials respond to mail, how mail compares with other marketing channels, and how to create an appealing mailpiece for this generation.

A Classic Approach for a Millennial Age Marketers have more avenues than ever to engage with customers, but that also means customers are continually bombarded with messages, a high percentage of which they tune out. Direct mail can help your message rise above the digital noise, even with Millennials.

We now know that mail still resonates with this generation pay. 77% attention to direct mail advertising.

They continue to enjoy and respond to the tactile experience of opening the mailbox and finding a printed message inside.

Want to learn more? Contact me [email protected] and lets discuss and I will send you a copy of the eBook that has loads more information.