Still measuring click-through rates? ??

We’re back with another edition of “Analytics for the rest of us.” EVP Dan Mayer unpacks why click-through rates gotta go and what measures of success are worth paying attention to. On the podcast, Christine Olivas from No Single Individual shares how to get to an inspiring brief quickly. Finally, Senior Copywriter Andrew Radlowski has career-shaping advice for those of us (ok, all of us) who battle imposter syndrome.

Did they click? Who cares. ??

If you fail 99.5% of the time – do we count that as a win? Dan Mayer reveals 5 ways click-through rates steer your decision makers in the wrong direction.?

Select a smarter KPI >

QE Podcast: The CMO-agency strategy guide with Christine Olivas, CEO @ No Single Individual. ???

Host Ashley Walters, APR sits down with teamlancing specialist Christine Olivas of No Single Individual to reveal the strategy hacks no one's talking about. Deadlines got you in a tizzy? Blog edition is here.

Listen on Spotify >

Question everything, but not yourself. ??

Imposter syndrome isn’t just for the C-Suite. Senior Copywriter Andrew Radlowski shares life-changing advice for accepting (and celebrating) the wins that got you here.

Silence your inner critic >

Recent happenings

• Curiosity struts onto the Campaign US Indie Agency of the Year shortlist?
• Social Creative Director Anthony Trimpe gets candid on the TikTok ban via The Current
• Dan Mayer predicts the effect of AI on the industry via The Outcome