“Sticky” Success: How to Make Your Business Unforgettable

Hi community!?

Let’s be real—in today’s noisy marketplace, getting noticed is no easy feat. But you know what’s even harder? Making your message stick.?

Invespcro.com says 80% of leads never convert to sales.?

And I believe one major culprit is non-sticky messaging.?

Yep. That’s the real challenge: making your message not just memorable, but actionable. If your message isn’t “sticky,” you’re not just getting lost in the noise—you’re missing out on making a real impact and turning heads where it matters.?

That brings us to the million-dollar question (yes, I mean this quite literally):?

What does it mean to be “sticky”?

It’s more than just getting someone’s attention. It’s about leaving an impression that lingers—an impression that sparks action, whether that’s a purchase, engagement, or a client who turns into your biggest advocate.

Because here’s the thing: growing a sustainable business isn’t just about boosting sales—it’s about creating something that stays with your audience long after the first interaction.

So, how do you do that? As always, I’ve got some super useful tips on how to create “stickiness” across the entire customer lifecycle—from marketing to customer success—and why it’s the key to long-term growth.

1. Marketing: Be Desired and Different

“To stand out, you must offer something no one else can.”

Your Intellectual Property (IP) is where everything begins. But here’s the key—your message needs to stick. Is it so compelling that it lodges itself in your audience's mind and refuses to budge? A sticky IP isn’t just about being different—it’s about being different AND desirable.?

To stand out, you must offer something no one else can, and frame it in a way that strikes an emotional chord with your audience. Don’t just tell them about your features and benefits. Take it a step further—show them why your message matters to them.?

Find your message-market fit by going beyond the surface. Capture their attention first, but then captivate them with a story that pulls them in—one where they can see themselves as the hero.?

2. Sales: Educate and Empower

“Sales isn’t about convincing someone to buy something.”

Here’s a shocker for you: contrary to popular opinion, sales isn’t about convincing someone to buy something.?

It’s about teaching them something valuable. If your prospect walks away from a conversation without a clearer understanding of their problem (and why you’re the solution) you haven’t done your job.

Carefully screen your prospects. And when you engage, blow them away by clearly articulating the value you bring.?

Show them why they need you and how their world will improve once they work with you. When your prospects feel educated and empowered, they’ll remember you—because you’ve added value even before a sale has been made.

3. Product: Be Transformative and Inimitable

“Nothing sticks like a personal recommendation.”

Yes, your product should be sticky, too!?

Your product or service should not just solve a problem—it should transform the experience entirely.?

A truly sticky product can’t be easily copied. It’s unique because it’s built around your audience’s specific needs and desires.

It’s the difference between a one-size-fits-all solution and something that feels bespoke. When people experience real transformation, they become your advocates—and nothing sticks like a personal recommendation.

4. Customer Success: Make Your Customer the Hero

“Happy customers are the best marketers.”

But here's the tough bit: acquiring a customer doesn’t mean your job isn’t done—it’s just the beginning.?

Customer success is where you make your customers the hero of their own story. Don’t wait for them to come to you—be proactive. Anticipate their needs, celebrate their wins, and show them that their success is your success.

By consistently adding value and focusing on their journey, you create loyal advocates who not only stick with you but also share your message with others.?

Remember: happy customers are the best marketers.

5. Leadership: Be Active Before You Aim for Thought Leadership

“Thought leadership without action is just noise.”

There’s a lot of talk about becoming a thought leader. But before you can lead others, you have to be an active leader. This means showing up, engaging, and making a tangible difference in people’s lives.?

Thought leadership without action is just noise.

If you want to be truly sticky, focus on real-world impact. Don’t measure success by likes or followers—measure it by the results you help your audience achieve. People follow those who inspire them to take action, and at the end of the day, action is the ultimate goal.

Final Thoughts: Stickiness is a Mindset

Being sticky isn’t about gimmicks or tricks. It’s a mindset. It’s about consistently delivering value that resonates and lingers long after the initial interaction.?

Whether through your marketing, sales, product, or customer success, you need to create moments that matter—moments that stay with your audience.

So, before you set your sights on thought leadership, ask yourself: How can I be an active leader who makes a real impact? How can I ensure that everything I do—from my message to my product—sticks with the people who matter most?

When you focus on real results, the rest will follow.

With gratitude,?

Saleema

P.S. How do you keep your business "sticky" throughout your customer lifecycle? Let me know in the comments below!?