A sticky situation

Today at a community event I was reminded today of one of my daughter’s favourite jokes when she was younger.

What’s brown and sticky?

A stick!

At this community event a person came up to me and introduced themselves, “you won’t remember me, I was in the audience of a conference you spoke at and you told a story which I’ve never forgot” they said.

“When was that” I asked.

“2008” they answered without missing a beat.

“Which story?” I asked intrigued.

They went on to tell me the story I had told at the conference, slightly differently but the moral and message was totally intact.

I am constantly amazed by the impact and longevity authentic stories have when told well with integrity.

So I have a new twist on the joke, what’s stickier than a stick?

Stories, stories stories.

If you want your message to stick put it in a story.

Richard O’Neill Creator, teller and purveyor of fine stories that stick.

#story #storytelling #communication #business