A Sticky eBook – A Gift that Keeps on Giving
eBooks are popular with marketers and with good reason. You can accomplish multiple marketing and sales objectives with a successful eBook. And for an eBook to be successful, it needs to be sticky. It needs to deliver content that is useful and gets shared. Your readers must want to have that eBook on their desktop screen and on their mobiles. When you’re able to create such content, you can expect repeated benefits from a single such eBook.
What are the advantages of writing an eBook? An eBook lets you position your brand exactly where you want it to be. The fact that you are an authority on the subject is implicit in the fact that you’ve chosen to write an eBook. You need to do justice to this perception, though. How? By putting your mind and skill in coming up with sticky content.
An eBook is easily updated and revised, giving you an excellent reason to keep the communication going with your readers. A gated eBook, delivered after signup, lets you achieve a shallow marketing objective of list building with relative ease. But it can do much more. It can help you take the reader to the bottom of the funnel and convert him into a customer.
Since eBooks are so easily shared, a well-written one has every chance of fulfilling your sticky marketing objectives. Four or five such eBooks will send your business a surge of traffic in the beginning and then a steady drip of opportunities over time.
Ehesive.com can help you in coming up with an eBook that you can use as a template for other successful eBook launches. We know what it takes. You need to have great content and strategically placed links; the ideas have to be presented in a coherent manner; the content should follow a layout that is device agnostic; you also need to when to stop.
Ebooks with catchy titles and headings that arrest attention will always work. But it’s a fine line between a witty heading and a tacky one. In addition, there always has to be a connection between the heading and the content that it leads to. Like we said, we’ve been there and we know what it takes.
Impactful content, whether in an eBook or a website, will always do something for the reader. Flowery prose that gives nothing to the reader will yield nothing for the writer.
Here are pointers to get you started on writing a sticky eBook –
· Choose a subject that will actually help people and get you business.
· Limit the scope of the content to only that subject; be specific.
· You can outsource the writing or do it yourself, but maintain a schedule.
· Create an outline of what you want to write.
· With an outline in place, go to the end of it and ask yourself if the concept thus far gives your reader useful information.
· Write in a tone suitable for your audience.
· Check out other eBooks on the subject to learn about the flow of content.
· Write. Edit. Redraft. Publish.
Finally, when the eBook is ready, you need to launch it – either on sale or behind a gate.
